ThinkTV
Showing 21 - 30 of 57 results
Advertisers beware: don’t look a workhorse in the mouth
There is a place for everyone in the mediascape, but research shows some channels do more heavy lifting than others and shouldn’t be replaced by cheaper options
by Talon Admin – Nov 7, 2022
Netflix confirms ad start weeks away, but will OzTAM measure Aussie audience?
OzTAM has the technology in one-third of panel homes to measure Netflix, but won’t be releasing data
by Talon Admin – Oct 16, 2022
Research findings: Why a mobile-first approach to video can slow your growth
Audiences under 40 are more attentive on BVOD than YouTube and Facebook. And the best screen is the biggest one.
by Talon Admin – Aug 15, 2022
ThinkTV reports total TV advertising revenue is up 11%
• Total TV advertising market recorded a combined revenue of $4.3 billion
by Mediaweek Admin – Aug 8, 2022
ThinkTV launches Media Engine free planning tool for advertisers
Media Engine democratises data to enable econometric modelling for brands, empowers marketers to create better briefs
by Talon Admin – Mar 23, 2022
Total TV advertising market records $4.1 billion in ad revenue for 2021
Total TV revenue up 20% for the 12 months to December 2021, BVOD surges 68%
by Mediaweek Admin – Feb 6, 2022
IMAA announces partnerships with several media industry bodies
• The partnerships are with Premium Content Alliance, Commercial Radio Australia, Outdoor Media Association, and Boomtown
by Mediaweek Admin – Nov 25, 2021
New OzTAM data reveals how people at home split their video viewing
Social video and SVOD tiny compared to time spent viewing ad-supported FTA TV
by Talon Admin – Sep 20, 2021
VOZ data reveals Total TV audience of 20m weekly
Milestone moment for commercial TV with deeper insights for advertisers
by Talon Admin – Sep 1, 2021
Total TV ad market generates $3.8 billion in ad revenue for FY 2020-21
Total TV revenue is up 12% for the year, BVOD surges ahead by 63%
by Mediaweek Admin – Aug 15, 2021
