ThinkNewsBrands and AMI to boost marketers' news publishing education
Vanessa Lyons calls the initiative "a critical step forward."
ThinkNewsBrands and the Australian Marketing Institute (AMI) have partnered to address the gap in media knowledge among Australian marketers, providing media education and leadership in the news publishing sector.
Vanessa Lyons, CEO of ThinkNewsBrands, said: "The collaboration with the AMI, which advances the education and understanding of News Publishing media within the marketing community, is a critical step forward. Just like news publishing media, the AMI is highly credible and respected, and this collaboration will provide invaluable resources and opportunities for marketers to enhance their skills and knowledge in media."
The partnership stems from marketing professionals often outsourcing their media planning, restricting their understanding of the media landscape and the factors that drive success.
As well as upskilling, news publishing webinars and education initiatives from the partnership will allow marketers to accrue points for the AMI Certified Practising Marketer (CPM) accreditation.
Launching the ThinkNewsBrands-AMI partnership will be the first Perspective Series event, held in Melbourne on 29 August.
CEO of Australian Marketing Institute Bronwyn Heys added: “The Perspectives Series and other initiatives will offer our members and the broader marketing community access to cutting-edge insights and expertise in News Publishing."
These events will feature industry leaders and experts, helping marketers increase their knowledge of news publishing.
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Marketers can register to attend the event via the Australian Marketing Institute website.
Earlier this year, ThinkNewsBrands addressed the fact that media coverage of the University of Canberra’s 2024 Digital News Report had painted a bleak picture of the Australian news industry, despite the report showing the opposite to be true.
The organisation said the coverage focused on a rise in “news fatigue” and in people who “avoid the news” and while the results are understandable “given the febrile nature of the world in recent years”, they are at odds with the expressed behaviours the report reveals.
