Westpac appoints BMF as its creative agency

Westpac has appointed BMF as its new strategic brand and creative agency.

Carolyn McCann, Westpac Group Executive, customer and corporate services, said BMF was selected for its exceptional strategic thinking and creativity.

"We are thrilled to welcome BMF to the Westpac family. Their innovative approach and proven track record in delivering impactful campaigns for clients aligns perfectly with our vision for the future. We look forward to collaborating with BMF to elevate our brand and engage with our customers in new and exciting ways," McCann said.

“We would also like to extend our heartfelt thanks to DDB for their 13 years of partnership and invaluable contribution to our brand."

BMF CEO, Stephen McArdle said of the appointment: "We are incredibly excited to be working with Westpac, bringing our strategic and creative expertise to life for one of Australia’s most iconic brands and companies. We can’t wait to work in partnership with the Westpac team to realise their ambitions around customer engagement and growth.”

The win for the creative agency comes off the back of a successful year.

BMF worked with Tennis Australia on reinvesting in its long-term brand platform, Hits Different, by building on the momentum and deepening its impact with the launch of its second iteration for the 2025 Australian Open.

Last year, BMF teamed up with ALDI Australia to encourage Aussies to ‘Go A Little Extra’ in their festive celebrations in its Christmas campaign and launching the first campaign for BWS after winning the Endeavour Group creative account in July.

The agency was also successful in winning Tourism Tasmania creative agency. The appointment builds on a successful partnership and will see the continuation of Tourism Tasmania’s long-term brand platform Come Down For Air and winter campaign Off Season.

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