Chinese automobile manufacturer GWM hands its media account to Atomic 212°
Steve Maciver: "GWM is ready to take the next step towards becoming one of the region’s leading auto brands."
Atomic 212° has been appointed to the Great Wall Motor (GWM) media account.
The independent media agency will be responsible for global auto brand's media planning and buying as well as SEO across Australia and New Zealand from December 2024, after winning the account in a competitive pitch.
GWM operates in more than 170 countries and regions, and has seen significant growth in the Australian market. It has secured regular top 10 industry sales results during 2024 with its Haval SUVs, GWM Cannon utes, Tank 4x4s and Ora EVs.
"We welcome Atomic 212° to the team," GWM’s head of marketing and communications, Steve Maciver, said. "After a sustained period of growth, GWM is ready to take the next step towards becoming one of the region’s leading auto brands and after meeting with Atomic 212°, it became clear that they had the necessary tools, people and experience to help us with this exciting challenge.”
Atomic 212° national managing director, Rory Heffernan, added: "Steve and the team at GWM really impressed us with their clarity of vision, approach to collaboration and growth ambitions for the GWM brand in Australia. We’re delighted to help further accelerate their marketing program by delivering on our smarter, faster, accountable media promise."
This account for Atomic 212° comes after another win for the independent media agency. Last week, it was appointed to the BlueScope Australia media account.
The agency will oversee the strategy, media planning and buying across all media channels and social community management.
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Atomic 212°'s recent partnerships is the latest in a series of client wins and retentions for Atomic 212° over the past year including BMW Australia and New Zealand, Bupa, the Northern Territory Government, Tourism Northern Territory, Northern Territory Major Events Company, Darrell Lea, Victoria University, My Muscle Chef, Vet Partners, Adyen, and UKG.
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Top image: Rory Heffernan
