McDonald’s has launched the new McSmart Meal campaign, giving customers the chance to show love for their favourite side.

Customers can personalise their meal more than ever, getting a Cheeseburger, Small Fries and a Small Soft Drink, and then choosing from four iconic McDonald’s sides – 3pc Chicken McNuggets, a Cheeseburger, a Chicken ‘n’ Cheese, or a Small Sundae – all for just $6.95.

The campaign, which runs until 4 March, celebrates the ability to have choice with a meal featuring unique personalities showing off their passion for some of Macca’s most-loved sides.

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"We know our fans love variety and value, so we’ve added more choice to the McSmart Meal," Tobi Fukushima, head of value, promotions and delivery marketing at McDonald's, said.

"This campaign is designed to give our customers the flexibility to enjoy their meal, their way."

Jack Nunn, creative partner at DDB Sydney, added: “McSmart is a great deal and tapping into Macca’s fandom has been a great deal of fun.”

The campaign, which runs until 4 March, celebrates the ability to have choice with a meal featuring unique personalities showing off their passion for some of Macca’s most-loved sides.

Jack Nunn, creative partner at DDB Sydney, added: “McSmart is a great deal and tapping into Macca’s fandom has been a great deal of fun.”

The campaign launches with film, out-of-home and social, asking fans ‘What side are you on?’

This new campaign comes after the recent McDonald’s Australia and Netflix collaboration that brought the Dalgona Candy Challenge to life with the Squid Game Meal, only in Australia in anticipation of Squid Game 2.

Developed by OMD and Akcelo, the Dalgona Candy Challenge and ‘Dare to Play’ campaign taps into the global popularity of Squid Game, giving fans the chance to engage in an interactive version of one of the show’s most iconic and viral challenges, with exciting prizes to be won.

Macca's McSmart Outdoor ad

Credits

Client: McDonald’s Australia
Creative Agency: DDB Sydney
Media Agency: OMD
Production Company: Photoplay
Director: Sarah Adamson
Post-Production: Heckler

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