Omnicom Media Group Australia bolsters partnership with The T!LT Agency

Omnicom Media Group Australia (OMGA) has announced that it has deepened its strategic partnership with The T!LT Agency in Canberra.

As part of this alliance, T!LT’s existing clients and team members will closely collaborate with the OMD Australia community, and have leverage to the breadth of capabilities across OMGA.

The T!LT Agency was founded by Penny Davy-Whyte over five years ago and is highly regarded in market, with deep government expertise.

This alignment will see Davy-Whyte work closely with OMD’s senior leadership team, with Kim Hamilton having oversight of this partnership as OMD’s newly promoted group managing director – NSW and ACT.

Davy-Whyte said of the bolstered partnership: "I am delighted with this outcome for our existing T!LT clients and people. We are excited to be working more broadly with Australia’s leading media agency."

Peter Horgan, CEO – Omnicom Media Group Australia and New Zealand, said: "With an eye to shared goals and values, we are thrilled to be partnering with the talented T!LT team.

"We see Canberra as a strategic growth market and we look forward to continue supporting local clients," he added;

This comes after Omnicom Media Group has announced the launch of its dedicated end-to-end eCommerce practice, Transact in Australia and New Zealand, back in August.

Transact brings together the eCommerce skills and experience across from all OMG agencies to create one dedicated team, helping brands create and implement connected commerce strategies and grow sales and share of their digital shelf.

It will provide clients with retail media, analytics, catalog management, content optimisation, Amazon services, account management, and Direct to Consumer eCommerce.

Transact will launch in Australia with over 70 eCommerce-certified specialists in its team and with the highest number of eCommerce accreditations in Australia.

See also: Omnicom Media Group announces launch of Transact in Australia and New Zealand