Alisha Buaya
Creative agency leaders reveal their takes on Super Bowl LIX ads
DDB Melbourne’s James Cowie, Snack Drawer’s Hannah McElhinney and Ryan Petie from Publicis Worldwide Australia share their thoughts on a selection of Super Bowl ads.
by Alisha Buaya – Feb 8, 2025
LinkedIn teams up with Mitch Churi on exploring job potential
Mitch Churi: 'I think what resonated with me the most was learning to trust your gut. Gutsy moves can turn out to be extremely rewarding – the world is your oyster, people!'
by Alisha Buaya – Feb 7, 2025
Example continues partnership with hospitality group Etymon
Adam Petta: 'Example’s unrivalled expertise and creative approach to help us build awareness and showcase our world-class venues.'
by Alisha Buaya – Feb 7, 2025
ACM launches Commercial Strategy Centre of Excellence and appoints leadership team
Jarrah Petzold: 'Establishing this new team reflects ACM’s commitment to driving growth and transformation of our business.'
by Alisha Buaya – Feb 7, 2025
Smith’s chips draws on celebrating all the simple joys via Special
Katherine Twomey: 'We’re looking forward to where this and future work can remind Aussies why they love Smith’s.'
by Alisha Buaya – Feb 7, 2025
Campbells launches We’ve Got You campaign via Paper + Spark
Anthony Russo: 'This campaign reinforces that we’re here to make their lives easier with our exceptional service and depth of product offering.'
by Alisha Buaya – Feb 7, 2025
Claxon unveils rebrands as it finalises integration with Embark
Daniel Willis: 'We’ve never been just another marketing agency. We see ourselves as a chainsaw among apples and oranges, and our new brand reflects that sharper edge.'
by Alisha Buaya – Feb 7, 2025
Meta unveils new AI tools for advertisers in Ads Manager
Nicola Mendelsohn: 'Our priority as we enter a new era of AI-driven ad tools is to make sure we’re helping advertisers optimise their campaigns for what they value most.'
by Alisha Buaya – Feb 6, 2025
72andSunny nabs tech platform Deputy
Kesh Vallot Shannon: '72andSunny stood out from the pack and their belief in Optimism resonated with our internal culture.'
by Alisha Buaya – Feb 6, 2025
William Buck debuts OOH recruitment campaign via Focus Creative
Bryony Vandepeear: 'We love what the team at Focus Creative has developed. It's got a playfulness to it, while also hitting all the important points we want to deliver.'
by Alisha Buaya – Feb 6, 2025
70% of Australians trust contextually relevant ads over other alternatives: GumGum
Matt Coote: 'Advertisers need to meet consumers where they are.'
by Alisha Buaya – Feb 6, 2025
Oasis Committee returns after successful 2024
Michelle Testa: 'The response to join the Committee after the 2024 event was truly overwhelming.'
by Alisha Buaya – Feb 6, 2025
