Alisha Buaya
IMAA welcomes seven new media partners and reaches 45 partners
Sam Buchanan: 'Demand to be part of the IMAA is now outstripping media partner positions available.'
by Alisha Buaya – Feb 3, 2025
OMA launches inaugural Creative Awards to celebrate OOH creativity
Elizabeth McIntyre: 'The OMA Creative Awards shine a spotlight on our finest creative minds and the freshest work driving OOH’s ongoing success.'
by Alisha Buaya – Feb 3, 2025
Coopers team up with its fans for a certified original campaign via Special and Glue Society
Ryan Fitzgerald: 'Coopers doubling down on this long-held belief sets an exciting path for the brand to continue to walk the walk, originally.'
by Alisha Buaya – Feb 3, 2025
Embracing agility: The key to thriving in a dynamic market
Louise Romeo: 'Are we cultivating an agile workforce that can thrive amidst constant change?'
by Alisha Buaya – Feb 3, 2025
Virgin Australia on transforming its brand perception with millennials and Gen Zs
'Our partnership with TikTok and PHD was truly collaborative.'
by Alisha Buaya – Feb 3, 2025
Agencies are future-proofing by optimising processes and driving transparency: Tangram
Helen Johnson: 'With this playbook, we aim to empower agencies to adapt and innovate.'
by Alisha Buaya – Feb 3, 2025
Bunnings takes top spot as the best brand in Australia: YouGov 2025
The rankings are based on the Index score from YouGov BrandIndex, which measures overall brand health
by Alisha Buaya – Feb 1, 2025
Meta reports 22% revenue rise in 2024 FY financial results
Will Easton: 'We saw strong growth last year, demonstrating that Meta continues to be a platform of choice for both consumers and advertisers in the region.'
by Alisha Buaya – Jan 31, 2025
Media Movers: Alex Cullen, Mia Freedman, Mitch Churi and Bonnie Dodemaide
Plus: Duncan Campbell, Nicole Phillips and Myrna Van Pelt and DDB Group Sydney redundancies.
by Alisha Buaya – Jan 31, 2025
UM launches Full Colour Media proposition to change how marketers build brands with AI
Anathea Ruys: 'It challenges outdated linear models and black-and-white decision-making to drive real 'difference' and brand growth.'
by Alisha Buaya – Jan 31, 2025
Maybelline goes to Sky High lengths via Wavemaker
Alexandra Walker: 'Our strategy was to match the boldness of Sky High Mascara with equally bold and unconventional media placements.'
by Alisha Buaya – Jan 31, 2025
HAVAS Red Australia promotes Nicole Phillips and Myrna Van Pelt to managing partners
CEO Shane Russell said the promotions were among 15 across the agency in the past nine months.
by Alisha Buaya – Jan 30, 2025
