Alisha Buaya
Surfing Australia names NRMA Insurance as presenting partner of the Hyundai Australian Boardriders Battle
Chris Mater: 'At the heart of both Surfing Australia and NRMA Insurance is a shared purpose: helping people, lifting them up, and strengthening communities.'
by Alisha Buaya – Jan 30, 2025
Industry caught off-guard by privacy changes: 'Alarm bells should be ringing'
Chris Brinkworth: 'If global trends hold, businesses betting on a slow rollout may face a rude awakening.'
by Alisha Buaya – Jan 30, 2025
Nibble Edge to lead Unilever Food Solutions' digital account
Emily Ng: 'Nibble Edge has strong foodservice experience and the digital smarts we need to unlock this opportunity.'
by Alisha Buaya – Jan 30, 2025
Jack Link's taps Special as creative agency and Hatched as media agency of record
Dan Bitti: 'The incredibly talented team has brought their world-class, bold, creative & media thinking to the table, and we can’t wait to get it out there.'
by Alisha Buaya – Jan 30, 2025
OMA partners with Health and Wellbeing Queensland to launch new campaign
Elizabeth McIntyre: 'This campaign delivers a powerful message that resonates with families across the country.'
by Alisha Buaya – Jan 30, 2025
iProspect promotes from within to head of digital
Marcelle Gomez: 'Bonnie’s continual focus on how digital can drive success for our clients will push our digital team and product to new heights.'
by Alisha Buaya – Jan 30, 2025
Marketers unprepared for GenAI but call It a 'game-changer': Kantar
Colin MacArthur: 'GenAI is not just a tool for efficiency; it's a catalyst for innovation and effectiveness.'
by Alisha Buaya – Jan 30, 2025
Vodka Cruiser says yes to bold choices with its new brand platform via Clemenger BBDO & Glue Society
Monique Di Gregorio: 'We're calling on Aussies to be adventurous and fearless, and we hope the social videos inspire more people to live their best life and say yes to the unexpected!'
by Alisha Buaya – Jan 30, 2025
Want new audiences beyond TV? BVOD platforms are incremental to each other
Live stream viewing on BVOD peaks during prime time on linear TV, and all networks are seeing record live stream numbers for their evening news and sport.
by Alisha Buaya – Jan 30, 2025
Yahoo DSP adopts IAB Tech Lab's data transparency labels
Giovanni Gardelli: 'Transparency is critical to reinforce trust and drive better outcomes for advertisers.'
by Alisha Buaya – Jan 29, 2025
Magnite and Sky New Zealand launch programmatic advertising on Sky Sport Now
Lauren Quaintance: 'We’re experiencing strong interest from clients eager to get involved, and we’re incredibly grateful for the support from agencies and advertisers.'
by Alisha Buaya – Jan 29, 2025
Grill’d Burgers named major partner of Melbourne Football Club
The deal will see the Melbourne-born burger brand's logo sit front and centre on the club’s AFL guernsey and the top back of the AFLW jumper in the upcoming 2025 AFL season.
by Alisha Buaya – Jan 29, 2025
