Alisha Buaya
Family content grows fastest on TikTok, Instagram, and YouTube in December
Lucy Ronald: 'This month really saw ordinary Aussies who simply use social media to connect to audiences about their everyday lives.'
by Alisha Buaya – Jan 29, 2025
New Zealand's top 10 ads of 2024 revealed
Colleen Ryan: 'The human brain does a paradoxical thing, it favours familiarity but also alerts our attention to what’s new and different.'
by Alisha Buaya – Jan 29, 2025
BMF takes the reins as lead creative agency for Tourism Tasmania
Sarah Clark: 'BMF showed an exceptional ability to align with our vision to connect people culturally and emotionally with Tasmania.'
by Alisha Buaya – Jan 29, 2025
KFC puts modern twist on the 'finger lickin' good' slogan in new campaign via Ogilvy
Aisling Colley: 'This is more than a campaign; it's a declaration of who KFC is. It's the first time we have codified its brand philosophy.'
by Alisha Buaya – Jan 29, 2025
MasterFoods adds WPP’s The Kitchen to its brand portfolio
Annabel Archer: 'We can’t wait to bring this proven agency model, ‘The Kitchen’, to Australia for MasterFoods.'
by Alisha Buaya – Jan 29, 2025
Claxon implements a four-day workweek
Daniel Willis: 'This isn’t just about improving culture; it’s about enhancing productivity and performance.'
by Alisha Buaya – Jan 29, 2025
TikTok reveals the finalists of this year's Ad Awards
Brett Armstrong: 'This year's finalists have shown just how powerful the platform can be for advertisers.'
by Alisha Buaya – Jan 29, 2025
International Data Privacy Day: How Australians can take control of their data
Industry execs share their thoughts on the state of data privacy and what still needs to be done.
by Alisha Buaya – Jan 28, 2025
Industry leaders react to WPP's return to office mandate: 'You can't have your cake and eat it'
Mat Baxter: 'WPP has a responsibility to not just its people, but also shareholders and clients to produce the very best work possible.'
by Alisha Buaya – Jan 28, 2025
Social Media Trends for 2025: What brands need to know
From platform pivots to nostalgia-fuelled campaigns, here’s how to thrive in 2025’s social media landscape.
by Alisha Buaya – Jan 28, 2025
AFL partners with 72andSunny to launch 2025 Toyota AFL Premiership season
Ross Berthinussen: 'We're inspired to collaborate with this ambitious team and by the possibilities we can unlock together.'
by Alisha Buaya – Jan 28, 2025
Amazon Ads launches Brand+ optimisation capability
Kelly MacLean: 'We believe this is the future of advertising, where advanced AI works in harmony with human expertise to drive business outcomes across the entire marketing funnel.'
by Alisha Buaya – Jan 28, 2025
