Alisha Buaya
TikTok unveils trend for 2025: Brand fusion and Creative collaboration redefine marketing
Sofia Hernandez: 'In 2024, we saw brands push creative limits, lean into trends, and connect with their communities in powerful ways, but 2025 is set to take it even further.'
by Alisha Buaya – Jan 10, 2025
LA fires: How Australian media is covering the wildfire disaster
Coverage of the wildfires began on Thursday, with Nine, Ten, Seven, and Sky News delivering continuous updates. Here's how to watch.
by Alisha Buaya – Jan 10, 2025
Later reveals top trends for brand growth on LinkedIn in 2025
LinkedIn reports 75% of buyers say thought leadership content on the platform and other networks influences shortlisting decisions for vendor.
by Alisha Buaya – Jan 9, 2025
McDonald's launches new Aussie-themed menu via DDB Sydney
Amanda Nakad: 'This campaign taps into that love and includes an exciting meal that groups of friends can enjoy together this summer. Plus, it includes a bonus bucket hat - what’s not to love?'
by Alisha Buaya – Jan 9, 2025
ARN named official audio partner of 2025 Australian Open
The network's brands - KIIS, GOLD, iHeart and CADA - will broadcast specially curated content across the Grand Slam.
by Alisha Buaya – Jan 9, 2025
Australian leaders react to Meta dropping fact-checking: 'removing the muzzle will change the algorithm'
eSafety Commissioner Julie Inman Grant, Bench Media's Anthony Fargeot, and Seven's Sarah Greenhalgh shared their thoughts and opinions on Zuckerberg's decision.
by Alisha Buaya – Jan 9, 2025
Zitcha and Marketplacer partner to integrate retail media and marketplace models
Nick Hinsley: 'At the core of this partnership is a commitment to improving the customer experience.'
by Alisha Buaya – Jan 9, 2025
oOh!media signs Qantas Frequent Flyer, ANZ and Subway as sponsors of Australian Open Out of Home coverage
Chris Freel: 'By combining creative with live tournament updates across our digital network, they’re creating meaningful connections with audiences on a massive scale.'
by Alisha Buaya – Jan 9, 2025
2025 Trend: Rise of shoppable ads
Brands understand that it’s about meeting the people where they spend their time, which is why digital ad spend represented almost three quarters of total ad spend in the country last year.
by Alisha Buaya – Jan 8, 2025
Kings Cross' Coca-Cola sign celebrates 50 years with a makeover
Kate Miller: 'Coca-Cola extends its gratitude to the people of Kings Cross and the city of Sydney for embracing the sign as a symbol of community and celebration.'
by Alisha Buaya – Jan 8, 2025
Foxtel claims Australia vs India Test as most watched series across its platforms
Steve Crawley: 'It was a historic Test series with many moments that captivated Australians.'
by Alisha Buaya – Jan 8, 2025
Yahoo DSP launches new partnerships at CES 2025
Miles Fisher: 'We believe this partnership represents a significant step forward in delivering a seamless and effective advertising experience across the growing CTV landscape.'
by Alisha Buaya – Jan 8, 2025
