Alisha Buaya
Qatar Airways launches AI-powered holiday campaign
Babar Rahman: 'The holidays are a time for connection, and we’re thrilled to bring the magic of travel and celebration together through our AI Adventure campaign.'
by Alisha Buaya – Dec 20, 2024
Sam Hegg joins Bunnings as head of retail media
Hegg: 'Such a great opportunity to work with Justine Mills and the team to build something really compelling for brands.'
by Alisha Buaya – Dec 20, 2024
Paul Blackburn exits News Corp after almost 13 years with the business: 'It's Time for the Next Chapter'
'I’m so grateful for the memories we’ve created and the lessons I’ve learned from each of you.'
by Alisha Buaya – Dec 20, 2024
Schweppes launches soft sensory space at the NGV via Clemenger BBDO and Traffik
Lauren Fildes: 'This experience is designed to immerse visitors in a complete sensory journey.'
by Alisha Buaya – Dec 20, 2024
The Ads That Made Us: Old school sun safety, Don't Hold Back with Jeep and Anything Goes with Cadbury
For the final week, Mediaweek’s very own Alisha Buaya, Jasper Baumann and Emma Shepherd share their picks.
by Alisha Buaya – Dec 20, 2024
Year of Brat, royal photoshop fail, holding space for Wicked and the Bumble fumble: The best and worst pop culture marketing moments of 2024
The discourse surrounding popular culture and marketing rose to new heights this year.
by Alisha Buaya – Dec 20, 2024
Marketing in the Attention Economy: Key Insights for 2025
'Brands must rethink their strategies, shifting from simply reaching audiences to deeply engaging with them.'
by Alisha Buaya – Dec 20, 2024
Feeling hot hot hot! A look at the summer campaigns that capture the swelter season in 2024
From surfing to budgie smugglers, the cricket and mango season, Mediaweek looks at the summer campaigns of 2024.
by Alisha Buaya – Dec 20, 2024
Man of Many reveals sleek website redesign to provide readers an 'exceptional experience'
Scott Purcell: 'This redesign is not just about a new look—itʼs about creating an exceptional experience for our readers and laying the foundation for an exciting future.'
by Alisha Buaya – Dec 19, 2024
Jetstar launches Seeking Sandmates content series via Thinkerbell
Tom Wenborn: 'Let's hope this new Jetstar tradition catches on, and we see merry little Sandpeople pop up all over the country.'
by Alisha Buaya – Dec 19, 2024
Free TV calls for commercial broadcasting tax to be 'permanently abolished'
'The tax disproportionately affects regional broadcasters who need more transmitters to broadcast to regional and remote areas.'
by Alisha Buaya – Dec 19, 2024
IAS releases Quality Attention Optimisation product and Social Attention measurement
Srishti Gupta: 'Quality Attention Optimisation brings a new, simple way for advertisers to action insights from their measurement scores to boost their results.'
by Alisha Buaya – Dec 19, 2024
