Alisha Buaya
Media Roundup: Nine apologises for referring to the wrong Alan, Stepho's resignation, Paul Clarke joins Beyond, Commercial Broadcasting Tax pause
Disney settles Trump defamation suit, Claudia Karvan on final season of Bump, Doctor Who Christmas, Disney pulls transgender story line.
by Alisha Buaya – Dec 19, 2024
2025 trend: Continued success for dynamic creative optimisation
The next 12 months is not just about knowing your niche audiences but being able to reach them with the feeling of tailored content at scale.
by Alisha Buaya – Dec 19, 2024
BBC Studios, Disney and Ludo Studio team up to bring Bluey to the big screen
Joe Brumm: 'I really enjoyed the experience of working with a longer format on ‘The Sign’ in Series 3, so going even further with a feature film feels like a natural extension of that.'
by Alisha Buaya – Dec 18, 2024
Uber One, Redbull, One NZ and McDonald's partner with Live Nation ANZ for Rhythm & Vines festival
Bridgette Walker: 'This year we’ve included even more opportunities to engage with thousands of festival goers, and be part of their memorable moments as they ring in the New Year.'
by Alisha Buaya – Dec 18, 2024
Snapchat 2025 review and predictions: Connection, creation and the rise of niche creators and educational content
Ryan Ferguson: ‘It’ll be exciting to see how Snapchat can continue to nurture the rise of creators in Australia and how brands will find innovative ways to connect with customers.’
by Alisha Buaya – Dec 18, 2024
AKQA appoints Tara McKenty as executive creative director
Justine Leong: 'Her commitment to innovation and inclusion aligns perfectly with AKQA’s mission to create a better future.'
by Alisha Buaya – Dec 18, 2024
Australian Pork launch festive campaign with Colin Fassnidge and My Nonna Fina via Hello Social
Sam Kelly: 'We love that Australian Pork were so up for leaning into their playful tone of voice and doing something more disruptive than your standard 'cooking with me' influencer piece.'
by Alisha Buaya – Dec 18, 2024
Retail in 2025: What really matters for success
'The brands that will thrive are those that understand this isn't about choosing between digital and physical, or between authenticity and innovation.'
by Alisha Buaya – Dec 18, 2024
Carlton & United Breweries 'Embrace the Mid' in new product campaign via Clemenger BBDO
Adrián Flores: 'It’s a beer ad. Made how beer ads are meant to be made: half naked and full flavoured.'
by Alisha Buaya – Dec 18, 2024
DiDi introduce tow service in time for summer festive season via Sunday Gravy
Mary Graham: 'Launching a tow service was the most responsible thing we could do.'
by Alisha Buaya – Dec 18, 2024
Droga5 promotes Hugh Gurney and Joe Sibley executive creative directors
Tara Ford: 'Hugh and Joe are tremendous creatives and wonderful leaders of talent, who we’re sure will continue to help create world-class work from Droga5 in Melbourne.'
by Alisha Buaya – Dec 17, 2024
Victoria University launches Uniquely You brand platform in a giant leap forward via Noisy Beast
David Llewellyn: 'By having our students tell their individual stories, audiences will see and hear first-hand the positive experiences they have had at VU and they successes we are helping them achieve.'
by Alisha Buaya – Dec 17, 2024
