Alisha Buaya
oOh!media extends Australian Open partnership with deeper brand integration opportunities
Chris Freel: "This level of integration is a great opportunity for brands to connect with audiences at scale, for one of the world’s most popular sporting events."
by Alisha Buaya – Sep 26, 2024
Afterpay to launch media network in partnership with Yahoo DSP
This partnership will allow brands to access its shopping insights to better connect with their target audiences across multiple online and physical shopping channels.
by Alisha Buaya – Sep 26, 2024
Vinyl Group acquires Funkified Entertainment for $2m
Josh Simons: "The acquisition of Funkified completes our acquisition strategy aimed at fully realising the opportunities identified in The Brag Media business."
by Alisha Buaya – Sep 26, 2024
QMS reports reach of 11.5 million Australians through Paris 2024 digital screen network
Tim Murphy: "The reach and impact of our Paris 2024 Digital Screen Network was remarkable."
by Alisha Buaya – Sep 26, 2024
'Clients and colleagues alike respect him': Malcom Connor departs UM after two decades as IPG Mediabrands 'centralises operations'
Anathea Ruys: "Clients and colleagues alike respect him and he will be sorely missed. I am very sad Mal will be leaving and wish him all the very best in his next stage of his career."
by Alisha Buaya – Sep 26, 2024
Snaffle named presenting partner for Katy Perry's Australian tour via Habitat M
Sam Brownbill: "Unexpected partners and unconventional matches are exactly what modern, digitally-lead consumers are looking for."
by Alisha Buaya – Sep 25, 2024
IMAA's Academy nominated for 2024 LearnX global education awards
Sam Buchanan: "The nominations for the LearnX Awards reflect our vision to create a truly innovative project, designed to help upskill and train talent."
by Alisha Buaya – Sep 25, 2024
Public affairs companies labelled the 'dirtiest part of Australia's communications industry' for a second year: Comms Declare F-list 2024
Belinda Noble: "Public affairs companies with strong links to governments are continuing to do the bidding of our largest climate polluters."
by Alisha Buaya – Sep 25, 2024
Wotif takes Australians on a 'Great Summer Escape' via Spark Foundry and Emotive
Darren Wright: "This immersive escape room experience adds that extra fame factor, sparking conversations and building more emotional connection with the brand."
by Alisha Buaya – Sep 25, 2024
VML appointed as agency of record of Perth's Cockburn Gateway and Belmont Forum shopping centres
Adam Kennedy: "Our goal is to deliver exceptional brand strategies that connect with each location’s local communities and support long-term growth."
by Alisha Buaya – Sep 25, 2024
Communicado launches 'cleverer' campaign for Biozet Attack detergent
Annie Price: "I’m proud of the team for conceiving something so breakthrough for the category, we love where it landed and can’t wait to see it in the wild."
by Alisha Buaya – Sep 25, 2024
'Be clear about what you want to achieve': Vinetha Manthena debunks misconceptions about in-house agencies
Manthena shares her advice to brands considering going in-house or an in-house function.
by Alisha Buaya – Sep 25, 2024
