Alisha Buaya
Guideline SMI July 2024: Paris Olympics boosts ad revenue for Nine Entertainment, softer elsewhere
The value of total bookings is back 7.8% from last year's record level of July ad spend.
by Alisha Buaya – Sep 2, 2024
It’s Friday unveils new campaign for Colonial First State
The campaign depicts a range of ordinary Australians going about their daily lives, busy with work and family.
by Alisha Buaya – Sep 2, 2024
BIG W teams up with Mamamia for new campaign via M&C Saatchi
Scott Dettrick: "BIG W has gone back to the drawing board with its new range of basics clothing, with a focus on fit, and this campaign underscores that commitment."
by Alisha Buaya – Sep 2, 2024
DDB Melbourne wins ACCIONA Energía Australia creative account
Caroline Pinter: "Instead of traditional pitches, we engaged in collaborative working sessions to ensure we found the perfect fit in both values and capabilities."
by Alisha Buaya – Sep 2, 2024
Atomic 212° wins BlueScope media account for BlueScope and COLORBOND brands
Claire Fenner: "We are excited about this new partnership, and we are honoured to be trusted as partners."
by Alisha Buaya – Sep 2, 2024
Internet ad spend rises 9.7% to reach $15.6 billion: IAB
Gai Le Roy: "Marketers continue to increase their investment in reaching audiences across a range of digital advertising environments."
by Alisha Buaya – Sep 1, 2024
TheBird.AI launch offers brands and agencies access to artists and creators
The provides a platform where brands, publishers, and creative agencies can access a diverse roster of AI creators.
by Alisha Buaya – Aug 30, 2024
Media Movers: Mark Green, Erin Riley, Dan Beaumont, Annie Flynn and Kane Cornes
Plus: ABC's David Anderson, Natalie Wolfe, Sammy Preston and Michael Brooks.
by Alisha Buaya – Aug 30, 2024
Meeting of The Minds: Enigma's Sally Lawrence and Tracy-Lea Meyer
Lawrence and Meyer share their best career advice, hot takes, and what they currently have on repeat.
by Alisha Buaya – Aug 30, 2024
'What a ride and privilege': Mark Green reflects on his time at The Monkeys after being named Droga5 global CEO
Green's move will also see The Monkeys offices in Auckland, Melbourne, and Sydney become part of Droga5 from 1 December 2024.
by Alisha Buaya – Aug 29, 2024
Mark Green appointed global CEO of Droga5
David Droga: "We create experiences that deeply connect with people and add value to their lives. Mark is a proven leader, who embodies these ambitions and will take Droga5 to the next level of excellence and meaningful influence."
by Alisha Buaya – Aug 29, 2024
AANA launches training courses to help companies be brand safe
Josh Faulks: "Staying up to date with the latest codes and regulations is crucial for protecting your brand’s reputation and marketing investment."
by Alisha Buaya – Aug 29, 2024
