Alisha Buaya
Edward McMutrie joins Magic as head of signal
McMutrie was the data science chapter lead for ANZ and had a three-year stint at The Lumery, leading its data and analytics function.
by Alisha Buaya – Aug 27, 2024
'Customers want to be rewarded, surprised and delighted': Joanna Robinson on the launch of The Iconic's loyalty program
"Our point of difference is we're going to use our customers to design the ultimate loyalty program."
by Alisha Buaya – Aug 27, 2024
Nick Kyrgios, Devika Bulchandani and Lucy Lawless: SXSW Sydney unveils new round of speakers, sessions and networking opportunities
Plus: Google's Wesley Chan, MIT Technology Review CEO Elizabeth Bramson-Boudreau and Intel Corporation futurist, Brian David Johnson.
by Alisha Buaya – Aug 26, 2024
Social Ventures Australia (SVA) launches brand refresh with Principals
Moensie Rossier: "SVA applies its energy and creative problem solving to address entrenched social issues. The refreshed brand identity reflects this."
by Alisha Buaya – Aug 26, 2024
Think HQ the latest agency to achieve B Corp certification
Fiona Nixon: "The process of becoming a B Corp is extensive and rigorous, and it’s a true testament to who we are."
by Alisha Buaya – Aug 26, 2024
'We are tearing up the rule book and engaging new audiences': IPC's Craig Spence on winning global fans through TikTok ahead of the Paris Paralympics
Plus: Shift 20 Initiative's Priya Addams Williams and the creator behind the clips, TikTok Tony.
by Alisha Buaya – Aug 26, 2024
Natalie Wolfe returning from Perth to Sydney after appointment as editor of 7NEWS.com.au
Wolfe was most recently deputy editor of The West Australian newspaper in Perth, where she steered and oversaw the daily news agenda.
by Alisha Buaya – Aug 23, 2024
Nexxen and The Trade Desk partner to provide access to ACR data segments
Josif Zanich: "Our strategic partnership with The Trade Desk is changing that narrative, enabling more advertisers to reach the right audiences, particularly across CTV."
by Alisha Buaya – Aug 23, 2024
'Trust in your people and the process': Taylor Fielding on TFM Digital marking its third year and what the industry needs to talk more about
"We started as a specialist, and today even more than when we started we’re living that purpose and vision."
by Alisha Buaya – Aug 23, 2024
The Ads That Made Us: Pink Lady Lamp, Chocosui's and Hello Christmas
This week: Annie Price, Dorian Lagarrigue and Emma Roach.
by Alisha Buaya – Aug 23, 2024
POLY and Yango team up with BYD to launch OOH campaign
BYD’s latest campaign instalment includes special builds on oOh!’s bus shelters to maximise visibility and impact.
by Alisha Buaya – Aug 23, 2024
David Anderson resigns as ABC managing director
Anderson will stay in the role until a new managing director has been appointed to ensure a smooth transition.
by Alisha Buaya – Aug 22, 2024
