Alisha Buaya
The Core Agency launches new campaign for Just Better Care
Ryan McMahon: "This latest work from the team is consistent with the Core Agency process to get to the core of a brand strategy and nail it."
by Alisha Buaya – Aug 22, 2024
F*ck The Cupcakes launches second instalment of Yeah the Pies
The event will see men from the industry cook up pies and have conversations about gender equality.
by Alisha Buaya – Aug 22, 2024
Increase in "juniorisation" of digital advertising and ad tech industry workforce: IAB
Over three-quarters of open positions in the industry target people with one to five years of experience.
by Alisha Buaya – Aug 22, 2024
Media Movers: Michael Desiere, Genevieve Brammall, Nine Publishing's Andrew Webster, Andrew Hornery and Helen Pitt
Plus: New roles for Sharyn Ghidella and Steve Hart from 7News.
by Alisha Buaya – Aug 22, 2024
News.com.au reclaims top news brands ranking as Paris 2024 Olympics dominates cycle: Ipsos iris
The News Corp title took back pole position in the news brands rankings with 12.9 million unique visitors, followed by the broadcaster's newly refreshed online news offering with 12.7 million.
by Alisha Buaya – Aug 21, 2024
INVNT and Live Nation team up launch The Weeknd's Australian stadium tour
The experience featured cryptic messages like "Everything Will Fade" and "The End Is Near" appearing through 3D-mapped projections on Melbourne's Nylex Plastics Factory.
by Alisha Buaya – Aug 21, 2024
CHEP Network appointed creative agency for Bupa
Lee Leggett: "It is incredibly meaningful to us to become a partner of an iconic brand that cares deeply about the wellbeing of Australians and creating healthier, happier lives."
by Alisha Buaya – Aug 21, 2024
Half Dome wins NTI's performance media and SEO account
Will Harms: "Our product is perfectly suited to helping them unlock their next phase of growth across media strategy, performance and SEO."
by Alisha Buaya – Aug 21, 2024
ADMA and Mark Ritson team up to launch marketing skills assessment tool, Capability Compass
Capability Compass aims to address the need for continuous skills development.
by Alisha Buaya – Aug 20, 2024
Sprite partners with Wings and Tins for spice challenge hosted by 2Day's Jimmy and Nath
The activation is organised through Studio X, the execution arm of Open X, WPP's bespoke agency that serves The Coca-Cola Company.
by Alisha Buaya – Aug 20, 2024
Drivers start their engines: Auto sector ad spend grew 8% over last 12 months says Nielsen
Electric vehicle media spend up sevenfold since 2021.
by Alisha Buaya – Aug 20, 2024
Heineken teams up with UM and Maven PR to launch new range
Heineken has invested $6.5 million in media value in a comprehensive marketing campaign designed to ensure Heineken Silver’s smooth taste is unmissable across Australia.
by Alisha Buaya – Aug 19, 2024
