Alisha Buaya
April ad spend back 5.6%, but news grows 1.8%
"Gambling ad spend is back 19.6% and restaurant ad spend is back 13.6% all due to a 64% fall in revenue from the food delivery subcategory."
by Alisha Buaya – Jun 4, 2024
Audible launches first global brand marketing campaign
"It was crucially important to identify a precise voice and marketing approach to appeal to our expansive listening audience."
by Alisha Buaya – Jun 3, 2024
Tangram named Uniplan's digital transformation partner
"Our extensive RFP process aimed to identify the best partner, and Tangram stood out."
by Alisha Buaya – Jun 3, 2024
Producible launches with merger of two production houses
"We are launching a club that invites visionaries, creatives, and producers to execute exceptional work."
by Alisha Buaya – Jun 3, 2024
LG integrates appliances on Seven's Dream Home via Hearts & Science
LG has further extended the partnership by leveraging 7CIC, Seven’s new shoppable, in-content ad product.
by Alisha Buaya – Jun 3, 2024
Maurice Blackburn Lawyers appoints Match & Wood and Overdose Digital
The account was held by incumbent Half Dome for the past six years.
by Alisha Buaya – Jun 3, 2024
Simon Pugh joins Apparent as chief media officer
Pugh joins the independent agency after helping establish the newly formed essenceMediacom agency in Australia as chief client officer.
by Alisha Buaya – Jun 3, 2024
Australian Venue Co. launches retail media network
"AVC Experience+ invites brands to think big and act bold with digital campaigns that are integrated with on-site customer experiences."
by Alisha Buaya – Jun 3, 2024
KFC, New Balance, FIFA, L’Oreal and ALDI campaigns among 2024 MFA Awards finalists
"I was wowed by the calibre of media thinking and the work that’s gone into delivering clear and powerful entries."
by Alisha Buaya – Jun 3, 2024
Meta rolls out age verification, anti-bullying features for teens
The new features follow the launch of 36 Months, a campaign lobbying to increase the age of social media citizenship from 13 to 16.
by Alisha Buaya – May 31, 2024
TV Ratings 30 May 2024: Port Adelaide stays in top three despite losing to Carlton
Parramatta Eels took down Cronulla Sharks 34 to 22.
by Alisha Buaya – May 31, 2024
How the 'Rule of 30’ can help advertisers deliver greater impact in key demos
The study modelled the effects of different TV advertising budget allocations across linear and streaming.
by Alisha Buaya – May 31, 2024
