Alisha Buaya
TikTok contributed $1.1bn to local GDP, 'paints optimistic year ahead'
77% of businesses surveyed said TikTok allowed them to reach new Australian audiences.
by Alisha Buaya – Apr 12, 2024
Meta launches new tools to safeguard young people from sextortion and online intimate image abuse
Mia Garlick: "We are focused on doing everything we can to stop these horrific scams."
by Alisha Buaya – Apr 11, 2024
Kaylie Smith on Time Out's expansion across Australia and offering 'impactful advertising opportunities'
A consumer campaign with Wotif will consist of national digital and video content created by local journalists.
by Alisha Buaya – Apr 11, 2024
Forethought expands Professors in Residence program
The program sees scholars with strong ties to Melbourne Business School dedicate time as in-office mentors and consultants to Forethought staff.
by Alisha Buaya – Apr 11, 2024
This is Flow nabs Sue Cant as head of investment
Her most recent role was at Affinity, as head of media.
by Alisha Buaya – Apr 11, 2024
Claxon wins Phizz media and creative, eyes UK market
The win comes ahead of the agency's official UK expansion later this year.
by Alisha Buaya – Apr 11, 2024
Meeting of the Minds: Bard Barber and Tori Fraser from Houston
Barber and Fraser share their best career advice, hot takes, and what they currently have on repeat.
by Alisha Buaya – Apr 10, 2024
JCDecaux launches 3D format alongside Alone Australia S2
JC3D uses forced perspective – an optical illusion technique that creates a 3D effect using framing and shadows.
by Alisha Buaya – Apr 10, 2024
Grill'd appoints DEPT digital agency partner as burger chain launches new iOS/Android app
The new app comes after the burger chain launched a campaign for the AFL’s Gather Round event in Adelaide.
by Alisha Buaya – Apr 10, 2024
Hearts & Science launches Renewables Ad Engine with Sanofi Consumer Healthcare
The initiative addresses the environmental impact of advertising by prioritising the reduction of carbon emissions associated with streaming campaigns.
by Alisha Buaya – Apr 10, 2024
Mentally Healthy 2024 survey launches
Andy Wright: "The more responses we get, the better our understanding will be of where the opportunities and barriers to improvement are."
by Alisha Buaya – Apr 10, 2024
Pitch pledge might not work in 'Wild West frontier' of Aussie adland: ACA, MFA, and IMAA on State of the Pitch
Tony Hale isn't convinced a local Pitch Positive Pledge will work in the 'Wild West frontier' that is the local ad market.
by Alisha Buaya – Apr 10, 2024
