Alisha Buaya
Avis Budget Group retains Havas Media Network and Havas Red
The Avis Budget Group includes Avis, Budget and Apex
by Alisha Buaya – Dec 4, 2023
Kit CMO Claire McIntyre on fostering a new generation of CommBank customers
Kit aims to build on Commbank's iconic Dollarmites banking program that ran for 90 years.
by Alisha Buaya – Dec 4, 2023
Meeting of the Minds: DoubleVerify's Imran Masood and Jisoo Kim
Masood and Kim share their perspectives, thoughts and opinions
by Alisha Buaya – Nov 28, 2023
OMD takes the top spot in 2023 COMvergence global new business barometer
Wavemaker followed in second place with a total new business value of +$1.3 billion following successful retentions
by Alisha Buaya – Nov 28, 2023
Starcom's Nancy Lan on the power of quiet leadership to drive growth
Plus: Lan on her highlights as national managing director, recognising quiet leaders and her outlook for 2024
by Alisha Buaya – Nov 28, 2023
Saatchi's legend Kevin Roberts on the death of advertising’s golden age and the lack of industry leadership
"The role of advertising is no longer to build brands but to create movements"
by Alisha Buaya – Nov 24, 2023
Mutinex CEO says Ehrenberg-Bass Institute sponsorship will benefit industry
"You can say you're a proponent of evidence-based marketing as a senior industry leader unless you put your money where your mouth is"
by Alisha Buaya – Nov 24, 2023
"A state of efficiency and innovation-seeking" IAB's Gai Le Roy wraps on 2023
Le Roy also shared the key points of focus for the year ahead
by Alisha Buaya – Nov 23, 2023
RyanCap CEO Simon Ryan shares the reasons behind the sale
"The coming together of RyanCap and Labelium is a real opportunity to expand our collective presence, which we will do"
by Alisha Buaya – Nov 22, 2023
POLY and PHD team up to drive impact and awareness for Lynx Africa
The campaign aims to drive, impact and awareness of Lynx Africa across major arterials of Sydney and Melbourne
by Alisha Buaya – Nov 22, 2023
Meeting of the Minds: Claxon's Daniel Willis and Jessica Mirosevich
Willis and Mirosevich share their perspectives, thoughts and opinions
by Alisha Buaya – Nov 21, 2023
Linear TV still the dominant platform for advertisers in Asia despite 64% of viewers opting for streaming services
From January to October this year, US$107 billion in ad revenue was injected into Asia’s media industry
by Alisha Buaya – Nov 21, 2023
