Alisha Buaya
TikTok launches Brand Consideration tool for AUNZ brands
Amy Bradshaw: 'Brand Consideration solves a longstanding challenge in digital marketing by helping clients' spend go further and strategy go deeper.'
by Alisha Buaya – May 23, 2025
Snapchat partners with Chemist Warehouse on First Ads format for 'Mayhem' sale
Ryan Ferguson: 'First Snap provides a powerful advantage in a competitive market, delivering engaging content directly to over 8 million Australian Snapchatters.'
by Alisha Buaya – May 23, 2025
Why building your brand on a single trait can backfire - Just ask Ellen, Anna or Brooki
Social media rewards clarity. The simpler your story, the easier it is to follow.
by Alisha Buaya – May 23, 2025
Meeting of the Minds: Gabby Mansour and Daniel Kearney from Captify
Mansour and Kearney reveal best career advice they've received, industry hot takes, and what they have on repeat.
by Alisha Buaya – May 23, 2025
Attivo picks up The Next Practice
Cam Murchison: 'To stay ahead, we’re scaling and evolving our consumer and healthcare capabilities across the U.S. through the acquisition of The Next Practice.'
by Alisha Buaya – May 22, 2025
V Energy goes with the flow in new campaign for new slow-release energy drink via Thinkerbell
Sesh Moodley: 'V Riise isn’t about the rush, it’s about the rhythm, so lucky it’s got a banger track to go with it.'
by Alisha Buaya – May 22, 2025
oOh!media connects over 100 brands to passengers on Sydney Metro's digital network
Mark Fairhurst: 'Demand for our Metro network has been exceptional, as advertisers look to capitalise on high-impact environments supported by deep data capabilities and flexible creative formats.'
by Alisha Buaya – May 22, 2025
Private equity interest in the B2B services sector surged in 2024: SI Global
Alyssiah Tsui: 'We’re seeing a strong appetite from Southeast Asia, the UK and the US – all of which continue to lead in PE investment.'
by Alisha Buaya – May 22, 2025
McDonald’s fires up State of Origin fever with Blues and Maroons meals via DDB Group Sydney
Mary Vrancic: 'Win or lose, we will always be there for footy fans and now these legendary new meals are the perfect expression of that.'
by Alisha Buaya – May 22, 2025
Jilya Institute launches 'Change Direction' initiative via Apparent and Photoplay
Dr. Travey Westerman. 'It’s time to rebuild it from the ground up, with Aboriginal excellence leading the way.'
by Alisha Buaya – May 22, 2025
Example to lead strategic marketing and PR for Fink Group
Graham Ackling: 'Their approach aligns perfectly with where we’re headed - not just preserving what we’ve built, but pushing boundaries and continuing to set the pace.'
by Alisha Buaya – May 21, 2025
Team Lewis celebrates three tech client wins
Martin Harkin: 'We are so excited to keep building on the legacy of Team Lewis’ founding, while simultaneously growing into other sectors and services.'
by Alisha Buaya – May 21, 2025
