Alisha Buaya
Panasonic teams up with Awaken for creative strategy and production to launch new hairdryer range
Chris Parker: 'Our strategy was to meet style-savvy, tech-forward consumers seeking premium haircare solutions where they are, our media mix and smart audience targeting is designed to capture customers in the moment.'
by Alisha Buaya – May 12, 2025
The Ads That Made Us: Tell me more... Lube Mobile, Cottee's Cordial and Brazil's 1998 World Cup campaign with Nike
This week: Giles Watson, Elise Hedley Dale and Ben Walker.
by Alisha Buaya – May 8, 2025
OOH advertising reaches 97% of Australians aged 14+ each week
Elizabeth McIntyre: 'Out of Home is not just maintaining relevance, it’s growing, evolving, and proving its strength in today’s complex media environment.'
by Alisha Buaya – May 8, 2025
Our social status: It's complicated - how to stay up to date in real time
The landscape is shifting fast and continues to evolve we need to better understand these channels with different goals in mind.
by Alisha Buaya – May 7, 2025
Meta leaders call out 'misleading commentary' that AI is replacing agencies
Will Easton: 'No question AI is going to add some value and efficiencies, but this will increase the importance of agencies and the strategic part they play in the value chain.'
by Alisha Buaya – May 7, 2025
Audience Group appoints Head of Investment
James McDonald: 'She’s got a deep understanding of what media partners want, and how to create win-win deals that benefit our clients. We’re thrilled to have her on board.'
by Alisha Buaya – May 7, 2025
Hearts & Science names Chief Strategy and Behaviour Change Officer
Jane Stanley: 'We are absolutely stoked to have Peita on board and we know she will bring huge benefit to our valued clients.'
by Alisha Buaya – May 7, 2025
alt/shift/ partners with Y Careers to reimagine the future of work
Fiona Hawes: 'Upon meeting with alt/shift/, we knew they understood Y Careers’ isn’t like traditional recruitment models'.
by Alisha Buaya – May 6, 2025
Inclusion and kindness are what Australians voted for in droves
Giving everyone a fair go has always been the right thing to do. Saturday’s election - and the campaigns that defined it - showed beyond doubt that it is also the smartest strategy.
by Alisha Buaya – May 6, 2025
Principle Media Group wins Vocus media account
Tony Timpanaro: 'As fellow challengers in their industry, we look forward to working with [PMG] over the coming years to continue growing the Dodo and iPrimus brands.'
by Alisha Buaya – May 6, 2025
Under Armour team up with Harry Garside, Daniel Olaniran and Aaliyah Bula to launch A/W Collection
Harry Garside: 'Performance will always come first for me, but I also enjoy expressing my personal style out of the ring, and this collection lets me do both. That’s what being unstoppable means to me.'
by Alisha Buaya – May 6, 2025
Uber teams up with Chris McDonald for McDonald’s Australia return to Uber One campaign via Poem Group
Nicole Bardsley: 'Collaborating with McDonald’s and the iconic Chris McDonald has been a hole in one moment to reinforce the egalitarian nature of Uber One - a membership for everyone.'
by Alisha Buaya – May 6, 2025
