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Alisha Buaya

Joined 20222799 posts
Alisha Buaya
Magnite and Samsung Ads expand partnership to enhance audience addressability in streaming
News

Magnite and Samsung Ads expand partnership to enhance audience addressability in streaming

Ryan Kenney: 'As ad-supported streaming continues to rise in popularity, Samsung Ads is at the forefront of delivering best-in-class experiences to viewers worldwide.'

by Alisha BuayaApr 10, 2025

Connecting Plots launches comms offering and appoints head of PR
Agencies

Connecting Plots launches comms offering and appoints head of PR

Tom Phillips: 'More and more of our clients have been asking us to carry our earned creative thinking into PR.'

by Alisha BuayaApr 10, 2025

ARN launches creative solutions team
Radio

ARN launches creative solutions team

Michael Stephenson: 'Creativity is at the heart of advertising, and massive integrated ideas delivered across multiple platforms at scale make brands famous.'

by Alisha BuayaApr 10, 2025

NRMA partners with Campfire x for land management and extreme weather preparedness documentary
Agencies

NRMA partners with Campfire x for land management and extreme weather preparedness documentary

The 30-minute documentary will air on NITV at 6:00 pm AEST on Monday 14 April and be available to stream free on SBS On Demand.

by Alisha BuayaApr 10, 2025

Greater Bank appoints It's Friday as lead creative agency
Agencies

Greater Bank appoints It's Friday as lead creative agency

Pete Bosilkovski: 'It’s not every day you get the opportunity to partner with a brand that truly cares about its communities and gives back in a meaningful way.'

by Alisha BuayaApr 10, 2025

Poem names new creative director and unveils restructured senior leadership team
Agencies

Poem names new creative director and unveils restructured senior leadership team

Rob Lowe: 'We’re at an inflection point in Poem’s trajectory and I’m very proud and excited to have such a strong, dynamic and passionate team to take us to the next stage.'

by Alisha BuayaApr 10, 2025

Coca-Cola brings back Share a Coke campaign
Brands

Coca-Cola brings back Share a Coke campaign

Kate Miller: 'Share a Coke is back, and we couldn’t be more excited about it!'

by Alisha BuayaApr 10, 2025

72andSunny appointed to Big W's creative account
Agencies

72andSunny appointed to Big W's creative account

Ross Berthinussen: 'From the outset we loved the ambition and energy of the Big W team and the opportunity to turn this beloved retailer into a modern, next generation brand.'

by Alisha BuayaApr 9, 2025

Beyond the scroll: The influence of influencer marketing
Opinion

Beyond the scroll: The influence of influencer marketing

'Stories that dissect influencer fraud, questionable wellness trends, and the realities of teenage life online, are a powerful mirror.'

by Alisha BuayaApr 9, 2025

LEVO makes advisory and creative leadership appointments
Agencies

LEVO makes advisory and creative leadership appointments

Cale Maxwell: 'These hires expand on LEVO’s already thriving BX, CX and EX capabilities, allowing us to truly align with the wider BBDO Worldwide commitment to ‘Do Big Things’'.

by Alisha BuayaApr 9, 2025

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