Alisha Buaya
Yorkshire Tea rolls out new social video in 'Proper Corrections' campaign
Carly Murphy: 'The campaign is about connecting with Aussies on their terms, and this moment was designed to bring that idea to life – not through explanation, but by sparking a smile.'
by Alisha Buaya – Aug 28, 2025
jnr. and RotoruaNZ team up for 'Relax Hard in Rotorua'
Andrew Wilson: 'Robe Trip’ was one of our most successful campaigns in recent years – it not only drove a spike in visitation but delivered real value to Rotorua’s visitor economy.'
by Alisha Buaya – Aug 28, 2025
Surfing Australia extends partnership with NRMA Insurance to boost grassroots and women's programs
Chris Mater: 'NRMA Insurance has shown they’re not just investing in events; they’re investing in people and communities.'
by Alisha Buaya – Aug 27, 2025
Meredith O'Ryan promoted to Director of ANZ Enterprise Marketing & JAPAC Flagship Events of Adobe
Duncan Egan: 'Her leadership will be key in deepening relationships with our enterprise customers and advancing awareness of Adobe as the world’s best marketing and AI platform for customer experience orchestration.'
by Alisha Buaya – Aug 27, 2025
Media Movers: Cameron McIntyre, Maureen Doris Cheung, David Meagher, Kim Anderson and David Genat
Plus: Dan Bourchier, Jane Palfreyman, Matt Batten, Christie Taylor and Tony Zameczkowski.
by Alisha Buaya – Aug 27, 2025
Snapchat brings 'Say it in a Snap' campaign to Sydney with Pitt Street activation
Ryan Ferguson: 'This campaign highlights the authentic, everyday communication that defines Snapchat, and the important role the platform plays in driving deeper connections between the people that matter to us - our real friends.'
by Alisha Buaya – Aug 27, 2025
Superloop warns against wifi password sharing ahead of a superfast internet future
Ben Colman: 'What we love about this campaign is that the idea really originated with Superloop customers.'
by Alisha Buaya – Aug 27, 2025
Red Rooster turns up the heat with Hot Honey adult picture book
Michelle Walsh: 'By taking something as unexpected as an adult’s only picture book and bringing it to life with AI illustrations we have delivered a fun, distinctive idea, in record time that will cut through and get noticed.'
by Alisha Buaya – Aug 27, 2025
Telstra avoided fear in cybersecurity campaign, tapped the never-scary... Steve Buscemi...
Alita McMenamin: 'If we just did a security campaign that played into all the tropes of the category, we might get missed. That would be riskier than what we've done. We’ve brought in entertainment and humour to tell that story.'
by Alisha Buaya – Aug 27, 2025
M+C Saatchi Group names its first CMO for Australia & New Zealand
Dani Bassil: 'Anita is part coach, part growth strategist, part client connector, her role will be entirely centred around strategic growth for M+C.'
by Alisha Buaya – Aug 27, 2025
How choice framing will reshape marketing strategy
'Choice framing provides marketers with a deeper understanding of what drives choice and the nature of the relationship they can build between the buyer and the brand.'
by Alisha Buaya – Aug 27, 2025
The Daily Aus offers real-time transparency on its business with newsletter & podcast series
Tasman Page: 'Partnering with TDA is about showing the next generation of leaders that faster, smarter ways of building are possible – and that with the right tools, ambition turns into momentum.'
by Alisha Buaya – Aug 27, 2025
