Duane Hatherly

Disruptor to contender: How Tubi is rewriting the rules of Australian streaming
With 50% growth and unique local hits, Tubi delivers the AVOD shift advertisers can’t ignore.
by Duane Hatherly – Dec 17, 2025

The irreplaceability index: personal branding for the AI age
The question is no longer if disruption will affect your role, but how visible your value will be when it does.
by Duane Hatherly – Dec 17, 2025

GenAI video: Disney buys the future, brands fumble the present
Disney has dropped a $1 billion bet on OpenAI, licensing characters for generative AI video.
by Duane Hatherly – Dec 16, 2025

Boardroom blitz: Walkley board in crisis as independents flee
It's been sparked by failed governance reform and a power grab by the MEAA.
by Duane Hatherly – Dec 16, 2025

AI will never surpass HI in the battle for brand longevity
Darragh Heard, Founder Director of Heard
by Duane Hatherly – Dec 12, 2025

Cabbage, clowns and comfort: Pinterest's wild 2026 predictions
They're predicting a shift toward comfort and curation.
by Duane Hatherly – Dec 12, 2025

The internet didn't lose its way overnight. But it's time to make it better.
How social media lost its way and why the Premium Open Internet is the future of effective advertising.
by Duane Hatherly – Dec 10, 2025

Ghosted by Zaslav: Ellison Plays the Trump Card in Hostile WBD Bid
It started with a courtship and ended with a typo.
by Duane Hatherly – Dec 10, 2025

Logic, magic and 4:30am starts: ADMA's Andrea Martens on leading through uncertainty
And why she feels more confident about equine science than software engineering in 2025.
by Duane Hatherly – Dec 10, 2025

Why OOH is built for 2026
DOOH has become central to how brands connect their channel strategies.
by Duane Hatherly – Dec 9, 2025

The human connection: Why Banter is betting big on experience
Banter’s founders discuss doubling down on the one thing technology can’t replicate: genuine human experience.
by Duane Hatherly – Dec 9, 2025

