Duane Hatherly
No more 'shiny toys': Yahoo's Maddie Basso rips up the playbook
She’s the ‘bleeding purple’ Yahoo exec who wants to banish ‘rinse and repeat’ strategies.
by Duane Hatherly – Dec 5, 2025
Why bolt‑on AdTech AI tools are basically just lipstick on a pig
Andy Gilroy, VP APAC, Cape.io
by Duane Hatherly – Dec 3, 2025
No More Free Ride: Canberra Calls Time on the Streaming Wild West
Parliament passed the landmark streaming quota bill, forcing the likes of Netflix, and Disney+ to spend 10% of revenue on local content.
by Duane Hatherly – Nov 28, 2025
Paul Sinkinson: Why '1950s thinking' beats AI trends and 'junk' metrics
Why marketers need to stop just 'harvesting demand'.
by Duane Hatherly – Nov 28, 2025
TBWA’s DISRUPT AI Film Festival crowns inaugural winners
From 67 hours of content to four winners, the verdict is in. AI is a powerful tool, but no replacement for taste.
by Duane Hatherly – Nov 27, 2025
Provocation... not promotion, sells out TEDx events in Melbourne
TEDx Melbourne's Jon Yeo uses data patterns and psychographics to sell out in hours without advertising
by Duane Hatherly – Nov 18, 2025
AI agents are taking aim at Australia's small business crisis
According to ‘Intuit Inc.’, the AI revolution is fundamentally going to reshape how Aussies businesses run and grow.
by Duane Hatherly – Nov 13, 2025
Premium streaming stalls as ad-supported services fire up
It comes as consumers prioritise value over premium experiences.
by Duane Hatherly – Nov 12, 2025
Big Brother's Dreamland Déjà Vu: Same same but different
Can Big Brother be the catalyst that brings back the good old days?
by Duane Hatherly – Nov 7, 2025
