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Emma Shepherd

Joined 2024248 posts
Emma Shepherd
Snap Inc. posts strong Q4 2024 results with revenue growth across key markets
Social Media

Snap Inc. posts strong Q4 2024 results with revenue growth across key markets

Evan Speigel: '“In 2024, we made significant progress on our core priorities of growing our community and improving depth of engagement.'

by Emma ShepherdFeb 5, 2025

MAFS hits new season high as Australian Idol launches to 2.2M viewers on Sunday
Television Data

MAFS hits new season high as Australian Idol launches to 2.2M viewers on Sunday

Sunday delivered strong viewership numbers, setting the stage for the return of official ratings this coming weekend.

by Emma ShepherdFeb 3, 2025

Digital, outdoor, and cinema propel growth in CY2024: SMI
Data

Digital, outdoor, and cinema propel growth in CY2024: SMI

Jane Ractliffe: 'The increasing spend on video/streaming sites has shifted the landscape significantly.'

by Emma ShepherdFeb 3, 2025

Elon Musk's X sues more major advertisers over alleged 'boycott'
Social Media

Elon Musk's X sues more major advertisers over alleged 'boycott'

According to X’s filing, the WFA and its GARM initiative pressured members to pull advertising from the platform due to concerns about Musk’s approach to content moderation.

by Emma ShepherdFeb 3, 2025

Margot Robbie, Cate Blanchett & Robert Irwin lead the 2025 AACTA Audience Choice Awards finalists
Events

Margot Robbie, Cate Blanchett & Robert Irwin lead the 2025 AACTA Audience Choice Awards finalists

Find out who made the cut ahead of the star-studded ceremony on 7 February.

by Emma ShepherdFeb 1, 2025

Nine secures exclusive Australian broadcast rights for Invictus Games 2025
Television

Nine secures exclusive Australian broadcast rights for Invictus Games 2025

The partnership significantly boosts sponsorship visibility and corporate engagement, creating new revenue opportunities through advertising and brand activations.

by Emma ShepherdJan 31, 2025

APAC marketers lead the world in email and SMS growth: Dotdigital
Data

APAC marketers lead the world in email and SMS growth: Dotdigital

Juliette Aiken: 'APAC leads in growth and SMS engagement. The next step is maximising ROI through automation and multi-channel adoption.'

by Emma ShepherdJan 31, 2025

How Elon Musk’s Starlink is rewriting the rules of mobile advertising
Opinion

How Elon Musk’s Starlink is rewriting the rules of mobile advertising

This isn’t just about better connectivity; it’s about how people consume content and, in turn, how brands engage with them.

by Emma ShepherdJan 30, 2025

TV Guide: Where and how to watch Eurovision 2025
Events

TV Guide: Where and how to watch Eurovision 2025

Australia is to compete in the second semi-final on Friday, 16 May AEST.

by Emma ShepherdJan 30, 2025

Meta defends efforts against scams as Australian banks demand accountability
News

Meta defends efforts against scams as Australian banks demand accountability

More than 50% of scams originate on social media platforms, raising significant questions about trust and accountability for marketers.

by Emma ShepherdJan 29, 2025

ACMA responds to backlash over Optus and Telstra penalties
News

ACMA responds to backlash over Optus and Telstra penalties

Critics say the regulator's ‘cosy’ telco relationships undermine public trust...here’s what you need to know.

by Emma ShepherdJan 29, 2025

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