Makayla Muscat
BBC Studios unifies its media and streaming business in APAC
Robi Stanton has been appointed to the expanded role of president, APAC media and streaming.
by Makayla Muscat – Nov 14, 2025
When brands go backstage: Music is making marketing real again
The partnerships turning music and fandom into “weapons of change”.
by Makayla Muscat – Nov 14, 2025
‘Yes, I DiDi’ one-frame commercial returns via Sunday Gravy
The spot captures the “endless energy” of an Australian summer.
by Makayla Muscat – Nov 14, 2025
‘They missed the mark’: Why Menulog failed in Australia
Expert cites fierce competition and misreading customer needs as key reasons for its exit.
by Makayla Muscat – Nov 13, 2025
'Clearly a concern': ARN's upbeat Upfronts give way to 10% ad slump
The company blamed “significant softness” in the national advertising market and lingering client caution.
by Makayla Muscat – Nov 12, 2025
Influencers beware: Boomers are coming for your followers
Over 65s are turning to influencers for practical advice and inspiration.
by Makayla Muscat – Nov 12, 2025
Gain Theory's unveils 'practical checklist' for marketers in 2026
It comes as marketers face growing pressure to prove marketing’s impact and justify budgets.
by Makayla Muscat – Nov 11, 2025
oOh!media adds 15 large format digital billboards
It comes after winning a long-term contract from Transport for NSW.
by Makayla Muscat – Nov 11, 2025
Retailers risk losing customers as AI shopping agents arrive
Time Under Tension tested 11 major Australian retailers.
by Makayla Muscat – Nov 11, 2025
Mutinex promotes Rupert Pay to spearhead new era of data-led media collaboration
Senior business director and head of commercial partnerships.
by Makayla Muscat – Nov 11, 2025
IKEA launches the ‘Swede As Road Trip’ to celebrate New Zealand debut
It marks the Swedish retailer’s first expansion into a new country since 2021.
by Makayla Muscat – Nov 11, 2025
Media Words reboots Fisherman's Friend with a fresh catch for Gen Z
Targeting a younger generation of consumers.
by Makayla Muscat – Nov 10, 2025
