Talon Admin
Google's new AI mode is bad news for publishers, but has opportunities for marketers
The new AI Mode shifts Google from a search machine to an answer machine as it chases ChatGPT users. But, it is not good news for publishers.
by Talon Admin – Oct 9, 2025
Full-week Box Office report: Week ending Thu Oct 8
It was Taylor Swift vs kids film The Bad Guys 2 this week. Was the fan film enough for Tay Tay to dominate the box office in Australia?
by Talon Admin – Oct 9, 2025
Foxtel owner DAZN charts a path to profitability as it further invests in sports rights deals like the upcoming NRL package
European sports streamer DAZN, which owns Foxtel, is set to reach profitability following an investment last year by billionaire Len Blavatnik.
by Talon Admin – Oct 9, 2025
Music overtakes sport as Gen Z’s biggest passion: Vevo’s Tim O’Connor unpacks the new age of fandom
In an exclusive interview O'Connor looks at how 50 per cent of 18 to 24-year-olds identify with music fandoms, compared to just 31 per cent for sport.
by Talon Admin – Oct 9, 2025
Netflix, Pfizer Australia and Wesfarmers’ One Media join IAB Australia
Netflix, Pfizer Australia and Wesfarmers’ retail media arm One Media are among 16 new organisations to join IAB Australia, bolstering efforts to grow sustainable investment in digital advertising.
by Talon Admin – Oct 8, 2025
MLC doesn't care about the future. Hires Toast of London's Matt Berry to front campaign.
MLC unveils new brand platform A Lifetime in the Making, created by Princess and fronted by comedy genius Matt Berry.
by Talon Admin – Oct 8, 2025
Grand Theft Australia: News Corp Australia's Michael Miller makes his case to protect the financial interests of Australian media
News Corp Australia's Michael Miller today addressed the Melbourne Press Club to raise concerns over Federal Govt inaction on protecting Australian media.
by Talon Admin – Oct 8, 2025
Illawarra Mercury marks 170 years with community-fueled anniversary
The Illawarra Mercury editor Kathy Sharpe on 170 years of publication. She stresses she hasn't been with the paper for that entire time.
by Talon Admin – Oct 8, 2025
Protection of brand safety against AI slop is challenged in the age of SORA 2
We now regularly see AI generated images and video. Should marketers place value on sites using fake images? Does anyone care?
by Talon Admin – Oct 8, 2025
The feed-or-be-fed guide to Black Friday and Cyber Monday
Shannon Ingrey, VP and GM APAC at BigCommerce looks at how retailers can win when click frenzy kicks in.
by Talon Admin – Oct 8, 2025
Forget being seen. Be felt. In advertising, visibility is important but overrated. We need to talk more about feeling. Deep down, gut-level feeling
Dave Jansen from Connecting Plots is picking a fight with the robots. He makes the argument for human-centered creative. "Nobody cares about a message unless it punches them in the feels."
by Talon Admin – Oct 7, 2025
Australians are paying to stream more now than ever before. And in a shock: we're all pirating less.
A new report has shown a dramatic increase in the amount we are spending to watch subscription streaming TV in Australia as global piracy plummets.
by Talon Admin – Oct 7, 2025
