Talon Admin
Choosing the right creators for your campaign: Fabulate's SparQ 2.0 has new AI tools to help marketers find the right talent
Fabulate launches SparQ 2.0 with five new AI tools to help brands improve influencer campaign performance, trend analysis, and compliance monitoring.
by Talon Admin – Oct 7, 2025
"Skipping those calculations can come back to bite you" - The marketing equation that cost us $300,000
Evgenii Kuznetsov's team miscalculated a budget and struggled with client communication - it cost the company $300k.
by Talon Admin – Oct 7, 2025
From static to smart: The role of AI in the next era of DOOH
'Weather-triggered ads on cold mornings or live sports updates are great examples of how contextual relevance drives impact.'
by Talon Admin – Oct 6, 2025
From Pikachu going to war to Wednesday Addams lunching with the Family Guy, OpenAI's generative AI video platform Sora is a copyright nightmare
Copyright violations are rife on OpenAI's AI video generation platform Sora with users having a great time with beloved characters.
by Talon Admin – Oct 3, 2025
What theme parks teach us about designing for experience
Theme parks offer marketers a masterclass in immersion, storytelling and emotional connection - and why brands should be taking notes.
by Talon Admin – Oct 3, 2025
Surf's up as oOh!media launches new 'Beaches Network' across coastal Australia
oOh!media has launched its Beaches Network, giving advertisers access to more than 100 coastal locations nationwide, including Bondi, St Kilda, Glenelg and Cottesloe.
by Talon Admin – Oct 3, 2025
Apparent appoints three new creative directors, delivering on experience from R/GA, Canva and Dentsu
Independent agency Apparent has expanded its creative leadership, hiring Sam McGuinness, Gillian Dalla Pozza and Leisa Ilander as creative directors.
by Talon Admin – Oct 2, 2025
DoorDash's new brand campaign reveals carrier bags who know all your secrets
DoorDash Australia has unveiled a new brand platform via DDB Sydney, featuring talking delivery bags and a distinctly local challenger tone.
by Talon Admin – Oct 1, 2025
OpenAI launches Sora2 with an app promising to be the TikTok of AI video
OpenAI has unveiled its new video generation tool, delivering much better video and audio synchronised. Users can play with it via a TikTok-style app.
by Talon Admin – Oct 1, 2025
Moira Hogan exits BritBox Australia amid BBC streaming structural reorganisation
Moira Hogan is departing BritBox International after five years, having played a pivotal role in launching and growing the business in Australia.
by Talon Admin – Oct 1, 2025
Balancing AI and media reputation against the concerns of freaked-out workers
AI adoption is framed positively in Australian media, but faces reputational risks as unions and public sentiment emphasise job losses and customer service failures.
by Talon Admin – Sep 30, 2025
In the AI Era, Privacy-First Innovation Is Not a Constraint, it’s a Competitive Advantage
InfoSum's Richard Knott argues that privacy regulations support the direction of global technology and the expectations of modern consumers.
by Talon Admin – Sep 30, 2025
