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Vihan Mathur

Joined 2025771 posts
VM
Abbie Chatfield steps into KIIS Breakfast as shake-up continues
Radio

Abbie Chatfield steps into KIIS Breakfast as shake-up continues

Chatfield joining a rotating lineup of fill-in talent including Mike E and Intern Pete.

by Vihan MathurApr 24, 2026

Vale: Former CEO of ADMA, Rob Edwards
Vale

Vale: Former CEO of ADMA, Rob Edwards

He was widely regarded for his leadership, commitment to the industry, and personal warmth and generosity.

by Vihan MathurApr 24, 2026

WPP Media replaces CVs with live sprint in new grad recruitment play
Agency News

WPP Media replaces CVs with live sprint in new grad recruitment play

Winning teams will secure guaranteed roles in WPP Media’s 2027 graduate intake.

by Vihan MathurApr 23, 2026

Foxtel Media launches LinearIQ to digitise linear TV trading
Agency News

Foxtel Media launches LinearIQ to digitise linear TV trading

LinearIQ lets advertisers plan, buy and measure campaigns across linear and streaming in one digital schedule.

by Vihan MathurApr 23, 2026

Amazon brings AI-powered video ad creation to Australian brands
AI

Amazon brings AI-powered video ad creation to Australian brands

The plan is to give businesses a faster, lower-cost way to produce video advertising content.

by Vihan MathurApr 23, 2026

WPP plugs Google Earth AI into Open platform to track real-world consumer signals
Partnerships

WPP plugs Google Earth AI into Open platform to track real-world consumer signals

The integration allows WPP clients to factor in real-world variables such as weather, traffic and movement patterns when planning campaigns.

by Vihan MathurApr 23, 2026

Set for Life taps ‘feet pics economy’ in ‘no catch’ campaign
Brand Campaigns

Set for Life taps ‘feet pics economy’ in ‘no catch’ campaign

If you’ve ever considered a side hustle you’d rather not explain, selling feet pics is probably at the bottom of the list.

by Vihan MathurApr 23, 2026

SBS unveils shortlist for 2026 sustainability challenge
Agency News

SBS unveils shortlist for 2026 sustainability challenge

Four brands have progressed to final pitching: the Australian Museum, MobileMuster, Recycle All, and Vehicle Emissions Star Ratings.

by Vihan MathurApr 23, 2026

oOh!media promotes Nathan Robertson and Bree Tassell
Agency News

oOh!media promotes Nathan Robertson and Bree Tassell

Robertson steps into Commercial Director role, while Tassell becomes South Australian Sales Director.

by Vihan MathurApr 23, 2026

Kleenex tackles school poo taboo with ‘Get Comfortable’ campaign
Brand Campaigns

Kleenex tackles school poo taboo with ‘Get Comfortable’ campaign

Research shows 70% of Australian kids avoid using the bathroom at school due to embarrassment.

by Vihan MathurApr 23, 2026

Ideally raises $13.4m to disrupt slow-moving market research industry
Agency News

Ideally raises $13.4m to disrupt slow-moving market research industry

CEO James Donald said the industry has failed to keep pace with modern marketing needs.

by Vihan MathurApr 22, 2026

Gippsland Dairy leans into ‘yoghurt trance’ via Special
Brand Campaigns

Gippsland Dairy leans into ‘yoghurt trance’ via Special

The world might demand a yogurt break, but the newsroom needs one.

by Vihan MathurApr 22, 2026

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