Vihan Mathur
Woodstock drops ‘country star’ Bobby Doggins in audio-led campaign
The campaign is designed to bring the brand’s laid-back identity to life through music, storytelling and culture.
by Vihan Mathur – May 4, 2026
Hollywood shuts the door on AI at the Oscars
Acting must be 'demonstrably performed by humans', and writing must be 'human-authored'.
by Vihan Mathur – May 4, 2026
Teneo nabs Ben Wilson to lead Australia Strategy & Communications
The appointment comes as the company continues to expand its presence Down Under.
by Vihan Mathur – May 4, 2026
Honda resurrects Prelude with nostalgia-led campaign ‘The dream is back’
The campaign was developed by its agency village and led creatively by Special.
by Vihan Mathur – May 4, 2026
Nightjar launches ‘Worlds Apart’ platform to unify Salter Brothers’ luxury portfolio
The goal was to create an emotional connection first, with booking functionality layered underneath rather than dominating the experience.
by Vihan Mathur – May 4, 2026
'It's time to disrupt the intelligence space': The Daily Aus launches The Future Brief to challenge “broken” research model
The issue, it argues, is not just outdated data, but flawed inputs.
by Vihan Mathur – May 4, 2026
Suncorp leans into Queensland’s extremes with ‘Resilience Never Rests’ platform
The platform reflects a core insight: resilience in Queensland is not reactive; it is constant.
by Vihan Mathur – May 4, 2026
F1 sponsors forgotten within weeks despite millions burned, study finds
The findings point to a clear issue: visibility alone no longer guarantees results.
by Vihan Mathur – May 4, 2026
Only 5% of CMOs know why customers buy - and just 4% think their marketing actually works
Apparently, teams rely on intuition or past experience as a primary source of customer understanding.
by Vihan Mathur – May 4, 2026
R/GA charts 50 years of innovation with new book release
To coincide with the release, R/GA has also developed an experimental AI experience called Forever Founder.
by Vihan Mathur – May 1, 2026
Anthony Albanese to headline Daily Telegraph’s Future Western Sydney event
Chris Minns and Angus Taylor will also headline the event.
by Vihan Mathur – May 1, 2026
Volvo tops Roy Morgan ‘Best of the Best’ with 96.5% satisfaction rating
The award recognises the highest-performing brand across all 37 category winners.
by Vihan Mathur – May 1, 2026
