HAVAS Red wins PagerDuty account

HAVAS Red has won the corporate communications account for digital operations management company, PagerDuty, in the Australian market, following a competitive pitch process.

HAVAS Red will be tasked with amplifying awareness of the PagerDuty Operations Cloud and elevate PagerDuty's presence within the Australian market through earned media and media relations. 

Myrna Van Pelt, head of corporate and innovation at HAVAS Red Australia, said: "It's a privilege to work with a brand like PagerDuty, known for its groundbreaking operational cloud innovation and impressive growth trajectory."

Van Pelt described HAVAS Red's commitment to contributing to the company's success, saying the agency will be "partnering closely with the PagerDuty comms and marketing team to drive renewed awareness and growth in the Australian market."

CEO of HAVAS Red Australia, Shane Russel, added that "over the past year we’ve added many ambitious B2B clients that we’re supporting with strategy, media relations, crisis comms, thought leadership, executive visibility, social media, and more."

"Winning PagerDuty is testament to the people, strategy, and innovation we bring to corporate and B2B communications," he said.

Headquartered in Silicon Valley, in recent years PagerDuty has transitioned from a small, privately-held firm to a mid-cap New York Stock Exchange-listed company, with nearly 70% of the Fortune 100 serving as its customer base.

Senior manager of global PR at PagerDuty, Amberly Janke, said the company was "impressed by HAVAS Red’s strategic approach and creative vision during the pitch process. It was their passion for storytelling, an impressive client roster, and above all, the team’s ambition for our brand, that influenced our final choice.

“As we navigate a critical growth phase for our company, re-engaging our efforts and customer focus in Australia, we are confident our partnership with HAVAS Red will not only elevate our brand positioning but also help foster meaningful engagement with our Australian customer base and the media."

In December last year, Avis Budget Group reappointed Havas Media Network and Havas Red, following a competitive pitch.