Samsung Ads Behind The Screens: IPG Mediabrands' CEO Mark Coad asks, 'What's next?'
Coad: "It's nice to be in a position where we can affect some influence over the industry that we care about."
Advertising Week APAC saw flocks of media, agency and adverting industry folk make the trip to Sydney’s Luna Park earlier this month. Mediaweek was on the ground, covering the event alongside Samsung Ads, and speaking to some of the event’s major players.
Mediaweek chatted with Mark Coad, chief executive officer at IPG Mediabrands, Australia and asked him about his thoughts on Advertising Week and what brings him to the event.
Coad expressed that Advertising Week is exciting for him because it's one of the few events that brings numbers and people from the industry together, nailing good topics and starting important conversations.
"The big topic this year that has stood out to me is sustainability and what the future holds in that space. We're coming out of a period of relative uncertainty and what's next?"
Coad landed the number three spot in Mediaweek's Agency 50 Power List in 2022 and speaking on the achievement, he said it was a privilege.
"It feels humbling and it's nice to be in a position where we can effect some influence over the industry that we care about."
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Last month, Mediaweek and Samsung Ads launched a video series called Behind the Screens.
The five-part short-form series presents interviews conducted by Mediaweek editor-in-chief James Manning.
Each episode features a key player in the TV sector who shares insights about the latest trends in the sector from changing viewing habits to advertising business models. The guests have been brought together to discuss challenges, opportunities and the transformation of the TV landscape.
Guests across the series feature executives from Nine, Seven, Foxtel Media, Paramount ANZ, the IAB, EssenceMedia and Samsung Ads.
Samsung Ads is Advanced TV advertising. Its smart TV advertising solutions are built on data from millions of Smart TVs in Australia.
You can watch and podcast Behind the Screens powered by Samsung Ads.
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Top image: Mark Coad
