Samsung Ads Behind The Screens: Samsung's Sam Cooke on her excitement for the future of AI
Cooke: "After being out of the industry for a little while, coming back felt like home."
Advertising Week APAC saw flocks of media, agency and adverting industry folk make the trip to Sydney’s Luna Park earlier this month. Mediaweek was on the ground, covering the event alongside Samsung Ads, and speaking to some of the event’s major players.
Mediaweek chatted with Sam Cooke, head of product marketing APAC at Samsung Ads, and asked her about her thoughts on Advertising Week and what brings her to the event.
Cooke expressed that the calibre of speakers at Ad Week is something that was a highlight for her.
"One of the other highlights has been the people who are thought leaders in AI. I've learned so much about it recently and I'm excited to get back to the office and apply it to my day-to-day," she said.
When asked to describe Ad Week in three words, she said: "Disruptive, Uncertainty, but most importantly, opportunity."
https://videos.mediaweek.com.au/ad_week/Sam-Cooke-Full.mp4
Last month, Mediaweek and Samsung Ads launched a video series called Behind the Screens.
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The five-part short-form series presents interviews conducted by Mediaweek editor-in-chief James Manning.
Each episode features a key player in the TV sector who shares insights about the latest trends in the sector from changing viewing habits to advertising business models. The guests have been brought together to discuss challenges, opportunities and the transformation of the TV landscape.
Guests across the series feature executives from Nine, Seven, Foxtel Media, Paramount ANZ, the IAB, EssenceMedia and Samsung Ads.
Samsung Ads is Advanced TV advertising. Its smart TV advertising solutions are built on data from millions of Smart TVs in Australia.
You can watch and podcast Behind the Screens powered by Samsung Ads.
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Top image: Sam Cooke
