Advertising
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OOH measures all formats nationwide with $20M MOVE launch
The Australian outdoor industry's $20 million MOVE platform lands March 9, with world leading human attention metrics.
by Duane Hatherly – Mar 6, 2026
Rifle wins sponsorship sales account for Netball World Cup Sydney 2027
Rifle will lead the event's commercial sponsorship strategy.
by Vihan Mathur – Mar 5, 2026
Ogilvy's new product to connect pharmacy brands with Aussie users
The new offering is designed to help over-the-counter brands connect more deeply with Australian culture.
by Vihan Mathur – Mar 5, 2026
Seven reveals new sponsors and partners after record AFL numbers
Seven’s announcement follows strong viewership results from the 2025 AFL season.
by Vihan Mathur – Mar 5, 2026
Meta launches inaugural ANZ Agency Awards in Australia
Entries are open from 4 March 2026 and will close on 18 September 2026.
by Vihan Mathur – Mar 5, 2026
Why marketers are talking about ‘taste’ and what it looks like in practice
In an era of endless AI slop, marketers are relying on human ‘taste’ and authentic visuals to build real connections.
by Kate Rourke – Mar 5, 2026
Boral launches 80th anniversary campaign with 3rdspace
Boral marks 80 years with a sustainable, human-centric campaign by 3rdspace, focusing on everyday Australians.
by Mediaweek – Mar 5, 2026
Are Media appoints Shannon Fitzpatrick in lead data role
Fitzpatrick brings more than 20 years’ experience across digital media, marketplaces and AdTech.
by Vihan Mathur – Mar 4, 2026
Chatime hires Alison Walsh as CMO
Walsh joins Chatime following a 17-year career at Guzman y Gomez.
by Vihan Mathur – Mar 4, 2026
Stop blaming the audience for your boring ads
Stop blaming shrinking attention spans for low engagement. The truth is simple: audiences are tired of boring campaigns.
by Matt Morgan – Mar 4, 2026
FABRIC partners with Australian Retail Council to launch new national identity
ARC said its creation will help ensure the sector is better understood, properly valued and more effectively represented.
by Vihan Mathur – Mar 3, 2026
JOY updates team with nine hires following client wins
The new hires span activation, coordination and senior leadership roles.
by Vihan Mathur – Mar 3, 2026
Look for the new logo: RSPCA Approved becomes RSPCA Certified
The rebrand replaces the existing RSPCA Approved Farming Scheme name and identity.
by Vihan Mathur – Mar 3, 2026
Lifeblood launches 'Unlikely Version' campaign with M+C Saatchi
This activation brings together music and personal stories to highlight the life-saving impact of donations.
by Vihan Mathur – Mar 3, 2026
Paramount Australia taps Helen Elliott as Queensland Sales Director
Elliott previously led the 10 Regional sales team as Head of Regional Sales Brisbane.
by Vihan Mathur – Mar 3, 2026
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