Latest stories
Youfoodz serves speedy shortcut eats for busy Aussies
Chloe Painter: 'This campaign is an exciting step forward for the Youfoodz brand, and we’re thrilled to be working with such strong partners to bring it to life."
by Alisha Buaya – Jul 15, 2025
I’m With Who? Allianz's scores big with Avril Lavigne ad but audiences struggle to recall brand name
Alex Forrester: 'It takes time to build connection and recall, but this campaign has overcome the biggest hurdle – it has captured attention.'
by Alisha Buaya – Jul 15, 2025
Rexona sniffs out new market as it launches whole-body deodorant
Elizabeth Gulliver: 'This campaign highlights how bold and creative media can not only connect with consumers but bring them in on the joke!'
by Alisha Buaya – Jul 15, 2025
Ogilvy PR named Tourism New Zealand public relations agency
James Curtis: 'We’ll be developing work that makes people want to pack their bags, reconnect with the spirit of New Zealand.'
by Alisha Buaya – Jul 14, 2025
New Head of Strategy & Planning at The Media Store tasked with reviewing and innovating current client strategies
Jacquie Alley: 'As an engineer turned marketer, she is well-placed to lead both strategy and planning for the business, with her proven track record of driving impact with creative use of media and technology.'
by Alisha Buaya – Jul 14, 2025
Autobarn shifts gears with a brand refresh as it turns 40
Simon Davenport: 'Our refreshed positioning goes straight to the heart of our customer pledge, to be customer-obsessed and support all car owners on their automotive journey.'
by Alisha Buaya – Jul 14, 2025
Greater Bank spruiks digital 15-Minute, paperwork-free, alternative to traditional home loans
Kate Messenger: 'It’s Friday’s campaign delivers on the boldness of that ambition —giving borrowers the confidence to move decisively toward a better way of doing things.'
by Alisha Buaya – Jul 14, 2025
Indie agency Orange Line has global ambitions with US Sports Research partnership
Marshall Spellmeyer: 'They bring stellar organisation in their ways of working, clear communication, and a truly enjoyable team dynamic.'
by Alisha Buaya – Jul 14, 2025
Mindbox expands team with ex-holding co hires to help brands navigate tech chaos
Mindbox is cementing its presence in Australia and the APAC region with the senior appointments of Brendan Dowling and Frazer Comley. The independent consultancy has 25 years of experience in…
by Alisha Buaya – Jul 14, 2025
From Store to Screen: How Big W is betting on live shopping’s future with Bread Agency
'It will be a game changer.'
by Alisha Buaya – Jul 14, 2025
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