Latest stories
Laura Nice, Chris Freel, Claire Fenner among UnLtd's Adland Bail Out lineup
Senior media leaders will swap home comforts for prison uniforms and solitary confinement to experience what life really is like for many young people at risk.
by Alisha Buaya – May 22, 2024
'Things just got feisty' at Macca's in campaign via DDB Sydney and Shift 20
Lancy Huynh: "We know spice lovers come from a range of different backgrounds, so it was important that we reflected that in our campaign creative."
by Talon Editor – May 22, 2024
National Breast Cancer Foundation unveils brand strategy via FutureBrand
The work for NBCF comes as a pro bono commitment from FutureBrand Australia.
by Talon Editor – May 22, 2024
'Comprehensive understanding': MFA releases update to media agency industry guide
The updated guide includes new sections on influencer marketing, gaming, experiential, and evolving audio platforms.
by Alisha Buaya – May 22, 2024
'Hubris is a bit much': Industry split on 'big story' of Mat Baxter joining Mutinex
Ben Shepherd weighs in: "Weird flex to bang on about how dumb everyone is ... and also in the same breath talk about all the money you're going to make." Plus fresh Baxter commentary on his move.
by Bryden Campbell – May 22, 2024
WPP and INVNT partner with SXSW Sydney 2024
"This year at SXSW Sydney, we challenge brands, partners, and attendees to ask themselves - what does innovation truly mean?"
by Alisha Buaya – May 22, 2024
Honda overhauls agency model, appointing H+Co and creating in-house agency
As a result of the shake up, spearheaded by new head of marketing Terri Golder, incumbents Zenith, Leo Burnett, Wavemaker, and TRP lose the account.
by Talon Editor – May 22, 2024
Today The Brave taps Havas Host's Alyce Gillis as head of strategy
Leggett: "If our first year was about getting ourselves established in the market – recent months have been focused on supercharging our growth."
by Talon Editor – May 21, 2024
Enero predicts 5-7% revenue decline, but Australian agencies grow in tough market
"Enero is pleased by the performance of the Australian-based agencies."
by Alisha Buaya – May 21, 2024
History Will Be Kind wins Koskela pitch
Corinna Fawls: "Koskela is a true leader in circular innovation and creativity, changing the way we create and consume to lighten the load on our planet."
by Talon Editor – May 21, 2024
'Cricket fever' takes over in Prime Video's first ICC World Cup campaign
The creative, by Leo Burnett Australia, dramatises the way Cricket Fever can take hold of a nation.
by Talon Editor – May 21, 2024
Hatched Sydney adds Laura Comber and Berlian Ayudya
Comber joins as as business director and Ayudya as strategy director.
by Alisha Buaya – May 21, 2024
TAC and Clems launch ‘Driving tired? Wake up to yourself’ awareness campaign
Mike Ronkoske: "Now there’s a BAC for sleep – less than 5 hours sleep could kill you. It’s a rule to live by."
by Talon Editor – May 21, 2024
The Media Store wins Melbourne Royal Show's media account
The agency's remit includes media strategy, planning, and buying across all channels, partnerships, and contra management.
by Alisha Buaya – May 21, 2024
Innocean Australia taps Nunn Media's Giorgia Butler as chief strategy officer
Butler replaces Gual Barwell, who departed the agency in January after two years in the CSO role.
by Talon Editor – May 21, 2024
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