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Latest stories

Craig Page replaces Tim Collier as Connecting Plots head of strategy
Agencies

Craig Page replaces Tim Collier as Connecting Plots head of strategy

The appointment also sees Connecting Plots fold Page's strategic consultancy WeirdWorks into the agency.

by Talon EditorMay 21, 2024

Mat Baxter joins Mutinex as APAC CEO: 'Good luck to anybody else'
Agencies

Mat Baxter joins Mutinex as APAC CEO: 'Good luck to anybody else'

Mediaweek talks to Baxter and Henry Innis: "You don't hire leaders like Mat Baxter unless you know you're strapping in for a roller coaster ride of growth."

by Alisha BuayaMay 21, 2024

Sam Enshaw becomes Cassette's head of strategy
News

Sam Enshaw becomes Cassette's head of strategy

Jessica White: "We’ve been looking for the right people to upweight our leadership team with strategic expertise."

by Talon EditorMay 20, 2024

Thinkerbell and Lion launch 'Lovely Day For a Guinness' for Aussie winter
Brands

Thinkerbell and Lion launch 'Lovely Day For a Guinness' for Aussie winter

Paul Swann: "We sought to capture the smooth characteristics of a Guinness on a winter's day."

by Talon EditorMay 20, 2024

Australian Unity shows why health insurance is 'Worth it!' via The Royals
Agencies

Australian Unity shows why health insurance is 'Worth it!' via The Royals

"This work is just the first in a series of campaigns we are excited to roll out together."

by Alisha BuayaMay 20, 2024

Bendigo Bank launches first major brand campaign in over five years via Dig
Agencies

Bendigo Bank launches first major brand campaign in over five years via Dig

The new campaign is the bank's first since 2018.

by Talon EditorMay 20, 2024

Tim Collier leaves Connecting Plots for Cummins
Agencies

Tim Collier leaves Connecting Plots for Cummins

"Like any pro-sports teams you get seasons out of key players. We’ve been lucky enough to get six."

by Talon EditorMay 20, 2024

Matt Evans joins UM as managing partner
Agencies

Matt Evans joins UM as managing partner

Evans joins the media agency from Carat, where he was most recently head of client partnerships.

by Alisha BuayaMay 20, 2024

Boomtown and Thinkerbell debut campaign celebrating regional opportunity
Marketing

Boomtown and Thinkerbell debut campaign celebrating regional opportunity

Despite more than a third of the Australian population living in regional areas, only 17% of national media budgets are invested there.

by Talon EditorMay 20, 2024

dentsu QLD's 'potent and powerful' culture: Chris Ernst and Emily Cook
Agencies

dentsu QLD's 'potent and powerful' culture: Chris Ernst and Emily Cook

On building a career in Brisbane: "We're the fastest growing city in the country, with massive projected economic growth."

by Alisha BuayaMay 20, 2024

Sparro by Brainlabs and Jack Nimble makes four senior hires
Agencies

Sparro by Brainlabs and Jack Nimble makes four senior hires

Earlier this year, Sparro was acquired by British digital marketing agency Brainlabs.

by Alisha BuayaMay 17, 2024

Accenture Song on nabbing Fein, Geer, and Colter: 'Reflects our global strategy to deliver integrated solutions'
Agencies

Accenture Song on nabbing Fein, Geer, and Colter: 'Reflects our global strategy to deliver integrated solutions'

“Media is a growth area globally for Accenture Song and we are seeing momentum in our end-to-end media offerings in all regions."

by Talon EditorMay 17, 2024

'Surprised it’s taken this long': Ferrier and Wright on Fein, Geer, and Colter defection
Agencies

'Surprised it’s taken this long': Ferrier and Wright on Fein, Geer, and Colter defection

"I’m sure they’ll do well. I think at some stage soon, the entire industry will be working for Greeny."

by Alisha BuayaMay 17, 2024

GIO and Ogilvy launch brand platform, Protect Precious
Brands

GIO and Ogilvy launch brand platform, Protect Precious

Mim Haysom: "In some instances, things not worth a huge amount of money can still be incredibly precious to people."

by Talon EditorMay 17, 2024

Rest Super edits scream in ad as Gruen calls it 'a hot mess'
Brands

Rest Super edits scream in ad as Gruen calls it 'a hot mess'

Rest confirmed the edit to Mediaweek, while Todd Sampson said "the scream is the best part ... the strategy makes absolutely no sense."

by Talon EditorMay 17, 2024

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