Latest stories
UM appointed media agency of record for Chery
The agency's remit includes all media strategy, planning and buying in Australia.
by Mediaweek Admin – Feb 26, 2024
TBWA's Backslash Edges report points to "broader story of survivalism"
Renata Yannoulis: "These edges specifically point to a broader story of survivalism in a rapidly changing and increasingly chaotic world."
by Mediaweek Admin – Feb 26, 2024
UM veteran Andrew Murray exits; agency makes redundancies
Murray spent 20 years with the agency, with the last four years as its national head of trading.
by Alisha Buaya – Feb 25, 2024
DDB Melbourne promotes Becky Morriss and taps Sarah Tonner
The announcement follows a series of recent appointments to the DDB Sydney and Melbourne offices.
by Mediaweek Admin – Feb 23, 2024
Travis Kelce invited to "real footy" in latest Tooheys work via Thinkerbell
Tooheys' billboard for Kelce parallels Vegemite's welcome to Taylor Swift, also by Thinkerbell.
by Talon Editor – Feb 23, 2024
Billy Baxter: I was told "If you're not an agency CEO by 45, plan a second career." Why is it still true?
"In the past five years, I’ve seen senior creatives, who’ve been spat out by big agencies, most likely for cost reasons, form their own agencies."
by Mediaweek Admin – Feb 23, 2024
San Remo releases first work with Emotive, revamps 23-year-old 'We're Family' brand platform for next generation
"It's classic brand building.”
by Mediaweek Admin – Feb 22, 2024
How Samsung found “main character energy” to challenge Apple prison
"The last Apple launch was the pinnacle of when people were really questioning what the difference is between the phones."
by Talon Editor – Feb 22, 2024
DDB Sydney secures creative duo from The Monkeys, Emmalie Narathipakorn and Seamus McAlary
"In an unreasonably short amount of time they’ve proven themselves to be a couple of the most exciting creatives in the country."
by Mediaweek Admin – Feb 22, 2024
PHD retains AFL media account
PHD first won the business in 2019 from Dentsu's Vizeum, but the AFL took the work in-house over COVID. Now back in PHD's hands, the account will be run out of Melbourne.
by Mediaweek Admin – Feb 22, 2024
Alex Sol Watts departs from creative agency Bullfrog
"With these things, it's better to make a call when your gut tells you versus waiting and seeing."
by Alisha Buaya – Feb 21, 2024
Australian Ethical launches new brand campaign via indie B Corp, Paper Moose
"The more people that switch to ethical options, the bigger difference they could potentially make.”
by Mediaweek Admin – Feb 21, 2024
Next&Co expands operations to US market
The agency is set to start servicing US brands throughout Oregon, Washington and California.
by Mediaweek Admin – Feb 21, 2024
Musashi launches 'Game Day' campaign via Joy as it looks to shift brand image beyond bodybuilding roots
The campaign aims to resonate across major sports like MMA, NRL, AFL, Cricket, and Rugby.
by Mediaweek Admin – Feb 21, 2024
Social Soup appoints Jess Hope to the new role of head of growth and innovation
Hope has spent the past few years helping brands in the FMCG, tech and finance sectors to collaborate with creators.
by Mediaweek Admin – Feb 21, 2024
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