Latest stories
Is Gen Z driving the rise of in-house agencies?
“The youth of today will have less tolerance for the late-hour culture.”
by Talon Editor – Feb 6, 2024
IMAA welcomes Jenna Lambert, Jessica Bray, Mike Wilson and Michael Petersen to its leadership team
They join current IMAA leadership team members Melissa Roberts, Es Chandra, and Angela Smith.
by Mediaweek Admin – Feb 6, 2024
Publicis Groupe nets Tribal DDB's Davy Rennie to lead Digitas Australia and Balance
Rennie joins the Groupe after more than six years as national managing director of digital agency Tribal DDB.
by Mediaweek Admin – Feb 6, 2024
PHD Australia wins McCain
PHD Melbourne’s remit to include media strategy, media planning and buying across all channels.
by Mediaweek Admin – Feb 6, 2024
IMAA and ThinkNewsBrands unveil Publishing & News101 education module
The module marks the first in the IMAA Academy’s education program to be delivered in 2024.
by Mediaweek Admin – Feb 5, 2024
Special and Pepsi Max poke fun at Coke in new 'Tastes OK' campaign
"This latest campaign helps us reinforce our position as a challenger brand."
by Mediaweek Admin – Feb 5, 2024
Initiative Melbourne welcomes Steph O'Donnell as head of investment
O’Donnell has ten years of experience in media investment, having held senior roles at Carat, Spark Foundry, Match Media and Starcom.
by Mediaweek Admin – Feb 5, 2024
Electric car giant BYD appoints Yango to drive brand growth through media
Yango will be tasked with media strategy, media planning and media buying for the EV giant.
by Talon Editor – Feb 5, 2024
New Pacific MD for NielsenIQ (NIQ) and increased focus on consumer panel
New roles at NIQ for Megan Treston and Pete Sheridan
by Mediaweek Admin – Feb 5, 2024
The Taylor Bowl: What brands and advertisers can learn about the power of Taylor and her Swifties at the Super Bowl
Kate O'Loughlin: "There is no subject too young, too silly, or too pop for brands to galvanise."
by Alisha Buaya – Feb 2, 2024
Jasmin Bedir: Ethical AI, the great oxymoron emerging in martech
"Right now, third parties are capitalising on your investment in marketing expertise"
by Mediaweek Admin – Feb 2, 2024
R/GA retains Toyota account following competitive pitch
“The automotive industry is at the cusp of a remarkable transformation."
by Mediaweek Admin – Feb 2, 2024
Quiip promotes Larah Kennedy and Will Barber
Kennedy steps up as general manager as Barber takes over the role of client services director.
by Mediaweek Admin – Feb 1, 2024
OMD Australia names Brian Cronk as chief product officer and promotes James Rawlings and Lisa Leach
Cronk relocates from New York to rejoin OMD, bringing over 20 years of industry experience across the US and Australian markets.
by Mediaweek Admin – Feb 1, 2024
Josh Faulks: Industry needs to work with government and consumers to overcome greenwashing
"The angle that's often missed is that this isn't a responsibility of just the industry."
by Talon Editor – Feb 1, 2024
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