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Australian Grand Prix and Ten on ambitions for creating the 'biggest event in Australia'
Speaking to Mediaweek, Darien Misko hoped a record-breaking 450,000 fans would pass through Albert Park's gates. He got 452,052. He's aiming to beat Silverstone's 480,000.
by Talon Admin – Mar 25, 2024
Cadbury expands Accessible Easter Egg Hunt with NextSense and FutureLabs
Chris Rehn: "It’s important we continue talking about how to make Australia a more inclusive society."
by Talon Admin – Mar 25, 2024
Sportsbet, Maccas, Sony, Jim Beam: Foxtel Media unveils new and returning sponsors for 2024 AFL season
Three new sponsors - GMHBA, Tradie Beer and Jim Beam - have also joined the lineup.
by Talon Admin – Mar 21, 2024
oOh!Media and Nine Perth among returning sponsors for 2024 Oasis Ball
The Oasis Committee hopes to raise $150,000 for The Salvation Army and Oasis House.
by Talon Admin – Mar 21, 2024
Aussies compromising values, brand loyalty amid cost of living pressures: M&C Saatchi
There has also been a "massive dip" in buying homegrown brands.
by Alisha Buaya – Mar 21, 2024
How the World Cup gave women's sport a 'commercial seat at the table'
"The Women's A-League has had a really direct uplift with double memberships being bought across some clubs to Sydney FC having close to an eightfold increase in memberships."
by Talon Admin – Mar 21, 2024
Matt Gudge appointed CMO at Dan Stinton's Healthengine
Stinton, to whom Gudge will report, said the hire "reflects our commitment to investing in both talent and technology to improve access to healthcare for Australians."
by Talon Admin – Mar 21, 2024
Angel City FC is growing women's sport through its brand-building
"Our investors, including Natalie [Portman], don't get anything special ... they all have to buy tickets for our games, they need to support women's sports."
by Talon Admin – Mar 20, 2024
'They’ve already got some brand recognition': Branding the Tasmania Devils AFL team
Nathan Birch: "Tasmania Devils vs Tasmanian Devils – I’m sure the lawyers at Warner will keep a close eye on that.”
by Tess Connery – Mar 19, 2024
Supermassive snares Zambrero's creative account
Supermassive was successful in the Mexican restaurant chain's competitive pitch, Mediaweek can reveal.
by Talon Admin – Mar 18, 2024
