Brands
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Adform appoints John Harvey Faurholt as managing director
He succeeds Adform’s previous APAC leadership and continuing the company’s strong momentum.
by Vihan Mathur – Oct 30, 2025
From shelf to strategy: why packaging is branding’s new power move
Trends evolve, but four design truths remain: trust markers, stand-out design, emotional connection and storytelling.
by Makayla Muscat – Oct 24, 2025
Music overtakes sport as Gen Z’s biggest passion: Vevo’s Tim O’Connor unpacks the new age of fandom
In an exclusive interview O'Connor looks at how 50 per cent of 18 to 24-year-olds identify with music fandoms, compared to just 31 per cent for sport.
by Talon Admin – Oct 9, 2025
Steve Madden uncorks a new kind of style with limited-edition Pinot Gris
The collaboration blurs the line between fashion, lifestyle, and culture, and tests how far the brand can stretch in Australia.
by Natasha Lee – Oct 7, 2025
Assembled Media wins Penfolds account
Gareth Nicholls: 'Penfolds is built on the power of blending craft, innovation, and legacy to create something truly memorable.'
by Natasha Lee – Oct 7, 2025
Why Adam Ferrier thinks Trump's Tylenol-autism claims could boost sales
'Saliency tends to trump brand meaning'.
by Natasha Lee – Oct 3, 2025
Chemist Warehouse extends NRL partnership through to 2029
Chemist Warehouse has renewed its agreement with the NRL, extending its role as Official Pharmacy Partner across the men’s and women’s premierships until the end of the 2029 season.
by Mediaweek Admin – Oct 3, 2025
NRMA Insurance launches Help Fund to drive climate resilience
The fund will invest $1 million into climate tech innovation, leadership development and community-led projects.
by Natasha Lee – Oct 1, 2025
For live music attendees, it isn't retail therapy - it's a much greater experience
Live Nation found that people who get out of the house for live music experiences are also looking for in-store shopping. At least for the expensive goods.
by Mediaweek Admin – Oct 1, 2025
How challengers are outpacing larger establishment brands
Get ready for the rise of the little guys.
by Natasha Lee – Oct 1, 2025
