Creativity
Latest stories
SXSW Austin 2024: Delta, eos, and Pfizer CMOs on 'aggressively' embracing AI
“'I’m pushing AI aggressively inside of the walls of Pfizer.”
by Talon Admin – Mar 12, 2024
Prosper and Bastion Agency launch 'Strong, Safe, Fabulous' campaign
Niki Bentley: “The messaging will make a difference in the community, changing opinions for the better."
by Talon Admin – Mar 11, 2024
Hawke's Brewing Co.'s 'Game for Good' puts environmental spin on the pokies
"The Hawke’s journey started with Bob Hawke passing on his royalty share to help the company support environmental causes."
by Mediaweek Admin – Mar 8, 2024
Bullfrog debuts 'Move How You Feel' campaign for Epijoint
Bullfrog helped develop the new-to-market product's design system, website, and all campaign assets.
by Mediaweek Admin – Mar 8, 2024
Luke Hodge fronts MoneyMe's 'Kick Your Goals' campaign via Seven Network's 7RED
Richard Bray: "Just like AFL players need a team behind them to succeed, sometimes regular Aussies need a little help to kick their own goals faster."
by Mediaweek Admin – Mar 8, 2024
Australian Avocados campaign by Thinkerbell spurs national hunt for 'Avo King'
The work is Thinkerbell's first for Hort Innovation since Mediaweek revealed it won the account
by Mediaweek Admin – Mar 7, 2024
Procurement 'don't value creativity': TBWA, Sportsbet, and IHAC on bespoke vs in-house debate
"I think we're better at building cultures that attract great creative people.”
by Talon Admin – Mar 6, 2024
Nissan introduces new visual identity in e-POWER campaign by Nissan United (TBWA)
Sarah Cajelot: "We kick-started the whole process by briefing the creative team in the vehicle."
by Mediaweek Admin – Mar 5, 2024
Bikesales launches 'A Lifetime of Bikes' campaign with Two Tractors
Since 2019, there has been a 72% increase in the number of motorcycle buyers in Australia, says Rafael Constantinou.
by Mediaweek Admin – Mar 5, 2024
R/GA Australia announces four new senior appointments to public practice division
“R/GA’s Public Practice is reshaping public sector engagement by turning services into experiences, campaigns into movements, and bureaucracies into brands."
by Mediaweek Admin – Mar 5, 2024
