Creativity
Latest stories
Enigma launches third instalment of Kennards' Ken Oath campaign
Jack Mason: "The campaign keeps all the fun and likeable sentiments of the previous campaigns but really places the customer at the heart of the story."
by Alisha Buaya – Mar 15, 2024
Leo Burnett, Herd MSL unveil 'Keep Walking Proudly' short for Johnnie Walker
Melissa Barry: "A chance to celebrate the trailblazers who paved the way for others."
by Talon Admin – Mar 14, 2024
Bastion acquires AnalogFolk 'to redefine the landscape'
Ben Hourahine: "It gives us the true scale and global reach we’ve been craving."
by Talon Admin – Mar 14, 2024
Australia ranked #6 most creative country: WARC
The Monkeys' Tuvalu campaign was Australia's best-performing work, coming in at #5.
by Talon Admin – Mar 13, 2024
The Hallway launches world-first 'Cardboard Cake' for Coeliac-approved bakery
Simon Lee: "An extraordinary collaboration that’s taken our design and production smarts out of the studio and into the kitchen."
by Talon Admin – Mar 13, 2024
Kim Kardashian's sci-fi Skims ad debuts at the Oscars
Set in the fictitious Skims outer-space test lab, the film is a panoramic shot across a series of video monitors, where the business mogul herself assumes the role of her 'Klones'.
by Talon Admin – Mar 12, 2024
For the faux of it: Bending reality with FOOH engages and entertains audiences
Whether it’s a fake celebrity ambassador, mixed reality stunt, or anamorphic billboards, bending reality is engaging audiences, writes Amplify's Lucinda O'Brien.
by Mediaweek Admin – Mar 12, 2024
Rob Farmer: Stronger media and creative relationships needed to avoid ‘cultural landfill’
"With so many different formats, contexts, audience communities and metrics, it’s never been easier to create ‘cultural landfill.’"
by Mediaweek Admin – Mar 12, 2024
PepsiCo appoints Special PR for Pepsi, Red Rock Deli, and Smith’s
This appointment follows Special securing PepsiCo’s creative and advertising accounts in 2022.
by Talon Admin – Mar 12, 2024
82m impressions in four days: How Kia's big ute ad exceeded CMO and Innocean's expectations
GM of marketing Dean Norbiato and Innocean's Wesley Hawes on the campaign's early results cementing that "Australia is going to be one of the biggest markets" for Kia's new ute.
by Talon Admin – Mar 12, 2024
