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Gen Z turns to TikTok for search almost as often as Google
Alexis Wolf: 'By rethinking what search is, we unlock new ways of connecting with consumers - earlier, deeper, and more meaningfully.'
by Alisha Buaya – Jul 31, 2025

Australia's banks and super funds lift ad spend to $696m
Rose Lopreiato: Financial brands are also increasingly engaging consumers through digital channels - a trend we expect to continue as they target tech-savvy, digitally connected Australians.'
by Alisha Buaya – Jul 18, 2025

Hair miracle workers, burger giants, and brewmasters see strong returns from Foxtel cricket coverage
Ashley & Martin leads uplift across brand metrics, while McDonald’s and Victoria Bitter also post strong results through Foxtel Media’s cricket sponsorships.
by Tom Gosby – Jul 1, 2025

APAC ad revenue growth up +7.9% in 2024 amid trade wars and geopolitical uncertainty: MAGNA
Ros Allison: 'Some return to growth evident for the Australian market in 2025.'
by Alisha Buaya – Jun 16, 2025

Internet advertising spend reaches $4.2 billion in Q1 fuelled by video: IAB
Gai Le Roy: 'The Australian digital advertising market again saw double digit growth year on year in the March quarter, with strong increases in video, search, social and audio.'
by Alisha Buaya – Jun 1, 2025

Government ad spend continues to ramp up as election date now set
Outdoor, radio and print lead growth in Feb, buoyed by a 46% surge in the government category.
by Emma Shepherd – Apr 2, 2025

Nielsen Ad Intel 2024 Advertising Spend Report reveals nation’s top spenders
Monique Perry: 'Nielsen’s extensive data suite has become essential for any brand, agency, advertiser, or marketer focused on using data to stay ahead of their competition.'
by Emma Shepherd – Mar 3, 2025

Digital, outdoor, and cinema propel growth in CY2024: SMI
Jane Ractliffe: 'The increasing spend on video/streaming sites has shifted the landscape significantly.'
by Emma Shepherd – Feb 3, 2025

Commonwealth Bank was the highest ad spending financial service brand in FY23-24: Nielsen
CommBank was followed by ANZ and Westpac.
by Talon Admin – Oct 3, 2024

Paris Olympics boost ad demand at Nine and QMS: SMI August
Cinema outperformed the market with revenue growth of 58.2%, while traditional Magazine spending was up a healthy 8.9%.
by Mediaweek Admin – Oct 1, 2024
