Adspend
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April ad spend back 5.6%, but news grows 1.8%
"Gambling ad spend is back 19.6% and restaurant ad spend is back 13.6% all due to a 64% fall in revenue from the food delivery subcategory."
by Alisha Buaya – Jun 4, 2024
How the 'Rule of 30’ can help advertisers deliver greater impact in key demos
The study modelled the effects of different TV advertising budget allocations across linear and streaming.
by Alisha Buaya – May 31, 2024
Local ad spend expected to reach USD$13bn, dentsu forecasts
At 4.2%, growth in Asia-Pacific is faster than the 2023 pace of 3.7%, according to the holdco's forecast.
by Alisha Buaya – May 30, 2024
SMI Guideline reports February 2024 ad spend back 6% with outdoor holding best
Where ad spend hurts: Digital off 3%, television hammered 13%, news publishing tumbles 20%.
by Talon Admin – Apr 2, 2024
Online advertising spend reaches $14.7 billion, IAB Australia reports
The report showed total advertising expenditure increased 3.7% year-on-year.
by Mediaweek Admin – Feb 25, 2024
Guideline SMI's Jane Ractliffe predicts "vibrant" year for media
The webinar will draw from forward pacings data for 2024 to identify ad spend trends and key growth channels.
by Mediaweek Admin – Feb 15, 2024
Spend on sports media rights to reach $61billion as the sector faces fragmentation, WARC reports
The report examines the new sports media landscape, the challenges and opportunities for brand advertisers.
by Mediaweek Admin – Feb 9, 2024
Total TV advertising revenue is down 10% as BVOD goes up in 2023, ThinkTV reports
The total TV advertising market had a combined revenue of $3.4 billion for the year to December 2023, down 10% compared to 2022.
by Mediaweek Admin – Feb 9, 2024
Ad spend fell in 2023 but delivered second-largest annual spend ever
Guideline SMI data revealed ad spend dropped -2.7% but still deliver the second-largest total of annual ad spend ever recorded.
by Talon Admin – Feb 5, 2024
Guideline SMI report to detail key media and ad spend trends for 2024
The report will be available as part of an exclusive webinar presentation in partnership with Mediaweek.
by Mediaweek Admin – Jan 31, 2024
