Adspend
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Alibaba, Alphabet and Meta forecast to attract 51.9% of global ad spend in 2024, WARC reports
Global advertising spending is expected to top $1 trillion for the first time.
by Mediaweek Admin – Jan 18, 2024
Harvey Norman, Myers among top Black Friday ad spenders according to Nielsen
"One of the most competitive retail periods of the year."
by Mediaweek Admin – Dec 22, 2023
GroupM: Australian ad spend growth to remain flat with 0.9% lift in 2024
Melissa Hey: “We anticipate cautious spending by consumers across key sales periods as we lead into 2024."
by Mediaweek Admin – Dec 11, 2023
Dentsu report forecasts global ad spend to reach US$752.8 billion in 2024
The report noted media price inflation will continue to have a significant influence on growth
by Mediaweek Admin – Dec 11, 2023
MAGNA predicts 3.8% growth in advertising revenues for 2024
Australia's total ad revenues are expected to grow by +5.8% with the market forecast to be the 5th largest globally.
by Mediaweek Admin – Dec 4, 2023
Online advertising jumps 7.8% to reach $3.732 billion in Q3 2023
Gail Le Roy: “Retail continues to be the number one advertiser category with investment from local and global retailers"
by Mediaweek Admin – Nov 28, 2023
Nielsen ranks biggest-spending marketers with Harvey Norman and Maccas on top
A look inside top 50 dominated by retail, QSR, tech/telco and streaming platforms
by Talon Admin – Nov 9, 2023
New VIOOH report: Programmatic DOOH ad spend to increase by a third
Jean-Christophe Conti: "Advertising budgets continue to be reallocated for increased prDOOH"
by Mediaweek Admin – Sep 13, 2023
Nielsen Ad Intel reveals Australia's highest spending advertisers
Rose Lopreiato: “Marketers are backing advertising as the best, most cost-effective way to connect brands with customers"
by Mediaweek Admin – Sep 7, 2023
IAB report reveals local Australian online advertising market reached $14.2 billion in FY 2023
Gai Le Roy: "In a challenging financial year, the digital advertising industry still achieved modest grow"
by Mediaweek Admin – Aug 30, 2023
