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Australian Open generates 1.63 million online mentions
Among the platforms, X was the most engaging, with the highest platform share of 962,000 mentions.
by Alisha Buaya – Jan 24, 2025
Woolworths and Coles top Australia’s most distrusted brands list
Michelle Levine: 'Australians are holding brands to higher standards.'
by Emma Shepherd – Jan 23, 2025
TikTok unveils trend for 2025: Brand fusion and Creative collaboration redefine marketing
Sofia Hernandez: 'In 2024, we saw brands push creative limits, lean into trends, and connect with their communities in powerful ways, but 2025 is set to take it even further.'
by Alisha Buaya – Jan 10, 2025
Family films fuel box office festive feast, setting the stage for 2025
As audiences return to cinemas in droves, it’s clear that the power of the big screen is back—bigger, brighter, and more bankable than ever.
by Emma Shepherd – Jan 8, 2025
Yahoo DSP launches new partnerships at CES 2025
Miles Fisher: 'We believe this partnership represents a significant step forward in delivering a seamless and effective advertising experience across the growing CTV landscape.'
by Alisha Buaya – Jan 8, 2025
Australian spending surges to 13.6% in December: Beforepay Cost of Living Index
Jamie Twiss: 'The year-on-year increase we’re seeing highlights how inflation continues to impact Australians’ daily expenses.'
by Alisha Buaya – Jan 7, 2025
Taylor Swift, Dune, Elon Musk: Taboola reveal the most read stories and categories of 2024
Taboola monitors have put together a snapshot of the full readership categories and the top stories that defined audiences, breaking down top topics both in the US and globally.
by Alisha Buaya – Dec 16, 2024
Australia's ad revenue to reach AUD $25.2b, projected to grow 3.7% in the new year: GroupM 2024
Melissa Hey: 'Despite the ongoing cost-of-living crisis dominating headlines, the Australian ad market remains resilient, though minimal growth projected in 2024 reflects continued caution.'
by Alisha Buaya – Dec 9, 2024
Total advertising revenue to hit AUD 30.5 billion in 2025: MAGNA 2024
Across the broader APAC region, advertising revenues grew by +7.5% in 2024, reaching USD 289 billion.
by Alisha Buaya – Dec 9, 2024
Holiday shopping 2024: What advertisers need to know
From pinpointing peak shopping hours to unlocking the power of omnichannel strategies, AI-driven tools, and influencer marketing, discover how to stay ahead and maximise ROI in the year ahead.
by Emma Shepherd – Dec 6, 2024
