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Mutinex introduces AI-powered offering, Hendren: 'It exists in a category of one'
Baxter says Hendren "breaks a category and creates a new one", while Innis promises "Hendren will help marketers reclaim their valuable time and redirect it to what really matters."
by Alisha Buaya – Aug 2, 2024
Ad demand down 1.1% in June, OOH jumps 14.2%: Guideline SMI
"Outdoor is clearly the media of the moment as it’s delivered record levels of ad spend for the June month, the second quarter, the calendar year-to-date and financial year periods."
by Alisha Buaya – Aug 2, 2024
Paris 2024 Olympics TV ratings: Wednesday 31 July saw Natalya Diehm win bronze in the Women’s BMX Freestyle Final
Penny Smith won a bronze medal in the Women’s Shooting Trap Final.
by Talon Editor – Aug 1, 2024
Paris 2024 Olympics TV ratings: Tuesday 30 July saw Jess Fox secure place in Canoe Slalom C1 Final
1.7 million watched the Boomers take on Canada in the Men's Basketball preliminary round.
by Talon Editor – Jul 31, 2024
Paris 2024 Olympics TV ratings: Monday July 29 sets weekday records for 9News and Today
There was an average audience of more than 2 million watching Day 3 heats from the pool.
by Talon Editor – Jul 30, 2024
'Gamechanger for the television industry': VOZ to become TV trading currency in December
The MFA's Sophie Madden said that "industry education and training is the next crucial step to ensure a successful rollout."
by Tess Connery – Jul 25, 2024
'Home' has never been more important to Aussies: The Growth Distillery
85% of consumers say home is a sanctuary from the demands of the outside world.
by Alisha Buaya – Jul 23, 2024
ABC topples news.com.au as top news brand, reaching 12.6 million Australians in June: Ipsos iris
June saw the US presidential debate, State of Origin, Michael Mosely, the UK general election, and the Euro Football Championship.
by Alisha Buaya – Jul 22, 2024
ADIA launches certification program to combat cybercrime
The program will be delivered through the ADIA Academy and aims to support the need to mitigate risk and maintain trust in a time of rising cybercrime activity.
by Alisha Buaya – Jul 17, 2024
Next&Co: Advertisers waste record $123 million in digital ad spend
Retail brands continue to lead in ad spend wastage, followed by the finance sector. Google has topped the digital media waste list among media channels.
by Talon Editor – Jul 15, 2024
InfoSum appoints Lauren Wetzel as CEO
Wetzel takes over from Brian Lesser, who has led InfoSum as chairman and CEO since 2020.
by Alisha Buaya – Jul 12, 2024
Social connection the main motivation for sports fans under the age of 40: The Growth Distillery
Almost 60% of younger fans have a strong affinity for brands that support their favourite team or sport.
by Alisha Buaya – Jul 10, 2024
ANZ behind in implementing generative AI solutions and pilots
Among APJ brands, generative AI integration is the digital initiative most likely to support growth in 2024.
by Alisha Buaya – Jul 8, 2024
IAB: Digital video advertising revenue grows to $3.78 billion in 2023
Gai Le Roy: "Agencies are facing challenges such as standardisation in metrics across screens, now including different DOOH, retail media platforms and CTV environments."
by Talon Editor – Jul 4, 2024
Growth Distillery: Travel marketing 'evolving' as Aussies seek more personalised experiences
James Taylor: "For Aussie travellers affinity and authenticity are the superpowers of Influence."
by Talon Editor – Jul 1, 2024
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